Senior Demand Generation Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of the demand generation strategy and its implementation for Salsify's B2B manufacturing and distribution sector.

• Create and oversee integrated campaigns that encompass digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM).

• As a developing segment, consistently test and enhance the demand mix, focusing on what yields results while phasing out ineffective strategies to establish a sustainable engine.

• Design programs aimed at key buyer personas within manufacturing and distribution entities, targeting ecommerce, marketing, product data, digital transformation, IT, and commercial leadership roles.

• Collaborate with Product Marketing to formulate messaging and campaigns that resonate with industrial manufacturers and distributors.

• Work alongside the B2B content strategy and thought leadership teams to transform flagship content like research reports and executive insights into demand programs (campaigns, nurturing, syndication) that convert authority into pipeline.

• Partner with Sales and Business Development teams to synchronize marketing initiatives with pipeline objectives and strategic account focuses.

• Craft and implement lead nurturing programs that guide prospects through the buyer journey and enhance conversion rates.

• Evaluate live campaign performance and optimize for conversion and efficiency using data-driven insights.

• Oversee campaign budgets and project performance against pipeline and revenue targets.

• Collaborate with industry associations, buyer groups, media outlets, and channel and ecosystem partners to broaden reach and generate demand.

• Monitor and report on marketing performance, pipeline contributions, and ROI to stakeholders throughout the organization.

• Provide an external perspective on how industrial manufacturers and distributors make purchasing decisions and where the market is moving, translating that into sharper messaging and campaigns.

⛳️ Requirements

• Minimum of 6 years of experience in demand generation, growth marketing, field marketing, or integrated marketing roles.

• Demonstrated success in generating measurable pipeline and revenue impacts through multi-channel demand generation initiatives.

• In-depth understanding of lead generation, lead nurturing, account-based marketing, and funnel optimization.

• Strong analytical abilities and experience in utilizing marketing metrics to enhance campaign performance.

• Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.

• Exceptional project management capabilities with the ability to handle multiple initiatives concurrently.

• Strong communication and collaboration skills, with experience working alongside Sales, Product Marketing, Revenue Marketing, and Executive stakeholders.

• Ability to balance strategic planning with practical execution.

• Proficient in English.

🏝️ Benefits

• Competitive Salary - At Salsify, we aim to provide generous and unique benefits packages tailored to meet the diverse needs of our employees globally.

• Open Vacation Policy - You will have 22 vacation days each year, as we trust our employees to manage their time responsibly.

• Equity - Everyone shares in the success—Salsify offers equity to all full-time employees.

• Medical, Dental, Vision Insurance - We provide a competitive individual and family plan through Multicare.

• Life Plan - Coverage in the event of death or permanent disability.

• Meal Allowance - 9.60€ for each worked day.

• Remote Allowance - 25€ monthly.

• Referral Bonuses - A bonus of 2500€ is given to employees who help identify qualified candidates that become successful hires.

• Unplug Days - We recognize the importance of taking time off to recharge, allowing employees to choose days to disconnect without concerns about missed responsibilities.

• Virtual + In-person Events - By organizing virtual educational webinars, team-building activities, volunteer opportunities, and more, employees can stay connected with colleagues and contribute to our community.

• Talkspace & Employee Assistance Programs - We have partnered with Talkspace to provide employees with easy access to licensed mental health professionals for counseling and therapy support.