Senior Data Analyst – Marketing Analytics, Digital Insights

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead the analysis of extensive datasets derived from digital platforms, CRM systems, and marketing automation tools to identify actionable trends and opportunities.

• Develop measurement frameworks and learning agendas that are in line with business strategies and marketing goals.

• Conduct attribution modeling and customer journey analysis to evaluate the impact of marketing touchpoints across various channels.

• Execute ad-hoc strategic analyses to assist executive decision-making and address critical business inquiries.

• Analyze website and digital performance metrics, including traffic, engagement, conversion funnels, and session quality to pinpoint optimization opportunities.

• Monitor essential metrics such as Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels.

• Implement A/B testing strategies and multivariate experiments to enhance campaigns and user experiences.

• Utilize tag management systems to ensure precise data capture and tracking implementation.

• Construct and maintain sophisticated dashboards and interactive visualizations using Tableau, Power BI, or Looker.

• Convert complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams.

• Present strategic recommendations that prompt action and influence stakeholder decisions.

• Create automated reporting solutions that offer real-time visibility into marketing performance and KPIs.

• Collaborate with cross-functional teams including Product, Engineering, and Strategy to provide integrated insights.

• Oversee multiple concurrent analytical projects ensuring prompt, high-quality delivery.

• Work with teams to enhance digital customer journeys and campaign effectiveness based on data insights.

⛳️ Requirements

• Bachelor's degree in a quantitative field such as Statistics, Data Science, Economics, Mathematics, Computer Science, or a related discipline.

• Master's degree is preferred.

• 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics positions.

• Proven experience in the financial services industry or with financial institutions is strongly preferred.

• A history of delivering significant insights that have influenced strategic business decisions.

• Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms.

• Advanced SQL skills are required; proficiency in Python or R for statistical analysis and data manipulation is preferred.

• Strong experience with Tableau, Power BI, or Looker for creating executive-level dashboards.

• Familiarity with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) is preferred.

• Knowledge of marketing automation platforms, CRM systems, and tag management implementation is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company matching.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.