Americas Digital Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and take ownership of a detailed digital marketing strategy that aligns with the objectives of Bureau Veritas Americas, encompassing channel strategy, customer journey enhancement, and growth goals.

• Define explicit KPIs that connect digital efforts to pipeline, revenue, and customer metrics.

• Work in collaboration with executives to ensure alignment of initiatives with commercial priorities and to cultivate a Digital Center of Excellence.

• Create a scalable digital marketing framework for the Americas, incorporating roles focused on demand generation, automation, content, analytics, and SEO/SEM.

• Source and nurture top-tier talent with defined career advancement and educational frameworks.

• Promote cross-departmental cooperation among digital, regional, sales, IT, and global teams.

• Spearhead change initiatives to instill a digital-first mindset and enhance the adoption of new tools.

• Assess and deploy top-notch MarTech platforms (automation, analytics, ABM, CMS, social management).

• Create standardized workflows, governance, and SOPs for campaigns and reporting.

• Manage integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication.

• Propel qualified lead generation through inbound marketing and targeted advertising tailored to buyer personas.

• Provide regular dashboards that showcase campaign effectiveness, channel performance, and marketing ROI.

• Ensure compliance of all activities with Bureau Veritas' Code of Ethics, advertising regulations, and industry standards (FDA, ANVISA, EPA, OSHA, ISO/IEC).

⛳️ Requirements

• Bachelor’s degree in marketing, Business, or a related field.

• Over 10 years of B2B marketing experience, including more than 5 years in leadership positions.

• Proficient in marketing technology ecosystems, including marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), analytics tools (Google Analytics, Adobe Analytics), and ABM platforms.

• Proven track record of achieving measurable business results through digital marketing efforts (pipeline generation, revenue attribution, customer acquisition).

• In-depth knowledge of SEO/SEM, paid media (Google Ads, LinkedIn), email marketing, marketing automation, and conversion rate optimization.

• Skilled in web analytics platforms, tag management, and data visualization tools (Tableau, Power BI).

• Familiarity with HTML/CSS, website CMS platforms, and fundamental web development principles.

• Comprehensive understanding of the North, South, and Central American markets — including cultural, regulatory, and economic considerations.

• Significant experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification).

• Capability to lead matrixed teams and manage external agencies across various regions.

• Experience in managing marketing budgets exceeding $2M.

🏝️ Benefits

• Climate-controlled office environment.

• Professional development opportunities.

• Competitive salary.