Senior Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze performance data across a broad and varied client portfolio to uncover trends, patterns, and opportunities.

• Take ownership of and enhance portfolio-level performance reporting, which includes dashboards and scorecards.

• Develop and sustain benchmarking frameworks to assess performance across key verticals.

• Establish and standardize KPIs to guarantee consistency among teams.

• Assess the effectiveness of strategies and product capabilities, pinpointing what leads to the most successful outcomes.

• Perform post-launch analyses for product and strategy updates that affect performance.

• Assist in emerging areas such as AI-driven search, including AI-assisted search visibility, entity coverage, and local signals as measurement capabilities progress.

• Collaborate with Product, Data, and Engineering teams to enhance data quality and broaden access to significant signals.

• Convert complex data into clear narratives and actionable recommendations for both technical and non-technical stakeholders.

• Actively identify insights and opportunities that shape product direction and business strategy.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field; a STEM degree is a plus.

• Over 4 years of experience in data analytics, digital marketing, product development, or a similar field, with a strong focus on data mining to guide product decisions.

• Proficient in handling large datasets and translating data into actionable insights.

• Understanding of SEO fundamentals, including technical, on-page, off-page, local search, and familiarity with AI search is an advantage.

• Experience in creating dashboards and reports for various stakeholders.

• Background in agency, SaaS, or SMB-focused environments is a plus.

• Intermediate knowledge of SQL and data visualization tools such as Tableau or similar platforms.

• Familiarity with tools such as Google Analytics GA4, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal, or similar resources.

• Experience with Python or automation tools is a bonus.

• Strong analytical and problem-solving abilities.

• Excellent written and verbal communication skills.

• Capability to work independently and handle multiple priorities.

• Detail-oriented with an emphasis on data accuracy and consistency.

🏝️ Benefits

• 100% employer-paid medical, dental, and vision insurance.

• Flexible paid time off, allowing you to rest, relax, and recharge away from your work responsibilities.

• Paid parental leave.

• Paid cell phone and service expenses.

• Remote office allowance.

• Opportunities for professional development and training courses.

• Regular manager check-ins to enhance performance and career growth through Lattice.