Senior CRM Operations Specialist

📋 Description

• The CRM team at RD Station is dedicated to ensuring that our communication with customers is pertinent, timely, and based on trustworthy data.

• As a CRM Operations Specialist, you will serve as the technical and operational reference for the team, linking data, tools, and processes to maintain a scalable, efficient, and results-driven operation.

• Your primary challenge will be to enhance the maturity of the operation, innovate the application of data and AI in CRM, and ensure that our customer base is a well-managed strategic asset.

⛳️ Requirements

• Technical Seniority: Extensive experience in CRM Operations or Marketing Operations, particularly in the marketing 'backend' domains (data and processes).

• Data Culture: Profound experience in data governance, maintaining database quality, and applying segmentation logic.

• AI Mindset: Hands-on (not merely theoretical) experience with AI tools that enhance operational efficiency and facilitate large-scale personalization.

• Tool Proficiency: Familiarity with automation platforms (such as RD Station, HubSpot, Salesforce, or equivalent) and a comprehension of the wider ecosystem (APIs, Webhooks, low-code solutions).

• Behavioral: Strong autonomy (a proactive "jumps in and gets to work" mindset), critical thinking to challenge existing processes, and exceptional communication skills to engage with various stakeholders.

🏝️ Benefits

• Holistic Well-Being: We value the individuals who drive progress. We support comprehensive well-being through initiatives and benefits that provide self-care resources across five key areas: Emotional, Financial, Physical, Occupational, and Social.

• Plurality and Belonging: Diversity empowers us. We actively foster inclusion and belonging, making sure that TOTVS is a place where you can truly be yourself.