Senior Creative Strategist, International

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the creative strategy for global markets.

• Create weekly innovative concepts, briefs, and scripts for paid media experimentation.

• Adapt US creative materials and produce assets suitable for international markets.

• Establish a scalable creative production process.

• Transform creator footage into effective user-generated content (UGC) video advertisements.

• Conduct data-driven experiments across platforms like Meta, TikTok, YouTube, and Snap.

• Refine creative based on click-through rates (CTR), conversion rates (CVR), and net customer acquisition cost (nCAC).

• Create culturally pertinent and market-specific creative ideas.

• Develop a library of claims that are compliant with EFSA and GDPR, along with an efficient workflow.

• Assist in generating localized web and landing page creative for product launches.

• Advise on the timing and location for the first international creative team recruitment.

• Collaborate with the Chief International Officer and the global creative team.

• Manage the entire creative process from briefing to performance enhancements.

⛳️ Requirements

• 4–7+ years of experience in creative strategy, performance design, and paid media.

• Preferred background in direct-to-consumer (DTC), subscription, or consumer brands.

• Proven experience in localizing and delivering performance-driven creative across various countries and languages.

• Track record of performance outcomes related to CTR, CVR, or nCAC.

• Strong practical video editing abilities using tools like CapCut, Premiere, or After Effects.

• Proficiency in Figma.

• Capability to create modular, multi-language templates.

• Familiarity with incorporating AI tools as an essential part of the workflow.

• Experience in a regulated industry or with claim limitations is a plus but not essential.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Extensive coverage for employees and their families.

• Generous paid time off (PTO).

• Complimentary Grüns products.

• Wellness and health benefits.

• Opportunities for career advancement.

• Fully remote working environment.

• Asynchronous work culture.

• Biannual in-person offsite meetings.