Senior Creative Strategist

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Develop and manage innovative strategies across Meta, TikTok, and various paid acquisition platforms.

• Create compelling ad concepts, hooks, scripts, messaging angles, and testing hypotheses that drive performance.

• Transform customer insights, performance analytics, and emerging trends into scalable creative concepts.

• Convert successful performance patterns into repeatable creative frameworks.

• Analyze creative performance to pinpoint opportunities, bottlenecks, and areas for enhancement.

• Establish and maintain structured creative testing roadmaps and learning loops.

• Conduct research on competitors, customer pain points, trends, and popular formats.

• Craft direct-response messaging that aligns with Samako’s premium brand positioning.

• Provide designers, video editors, and content creators with clear creative guidance.

• Collaborate with media buyers to enhance creative output.

• Identify successful hooks, offers, formats, and storytelling methods.

• Boost the velocity of creative testing and accelerate iteration processes.

• Ensure that creative output adheres to Samako’s calm, premium, and design-oriented brand identity.

• Work closely with the Head of Growth and the broader marketing team.

⛳️ Requirements

• 2–5+ years of experience in creative strategy, performance marketing, or direct-response advertising.

• Strong knowledge of the Meta and TikTok advertising landscapes.

• Profound understanding of consumer psychology, hooks, and direct-response marketing principles.

• Experience in developing ad concepts, scripts, messaging angles, and creative briefs.

• Solid understanding of the factors that drive conversion in paid social creative.

• Analytical mindset with the capability to interpret creative performance data and translate it into actionable insights.

• Experience collaborating with UGC creators, video editors, designers, and larger creative teams.

• Familiarity with using AI to enhance creative output efficiency and manage briefings at scale.

• Comfortable operating in fast-paced DTC or eCommerce settings.

• Creative thinker with strong commercial acumen.

• Excellent and professional English communication skills.

• Able to work remotely, independently, and take ownership of results.

🏝️ Benefits

• Competitive salary.

• Flexible, remote-first working environment.

• Unlimited vacation days, as long as responsibilities are managed.

• High-growth atmosphere with real opportunities for advancement.

• Significant ownership and autonomy over creative strategy.

• The chance to influence how an international DTC brand approaches performance creative.