Performance Creative Strategist, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the creative strategy for a portfolio comprising 4–7 DTC client accounts.

• Master the unique brand voice, product positioning, customer psychology, and competitive environment of each client.

• Craft direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats, optimized for Meta and TikTok acquisition campaigns.

• Develop and present creative testing frameworks, including testing variables and hypotheses.

• Conduct social listening, competitor audits, and trend analysis to uncover content gaps and whitespace opportunities.

• Create monthly creative roadmaps and sustain ongoing account strategy.

• Analyze ad performance data on a weekly basis, focusing on metrics such as hook rates, hold rates, thumbstops, CTR, CVR, CPA, and ROAS.

• Identify successful creative elements, diagnose underperforming ads, and formulate iteration roadmaps.

• Implement account-specific kill/scale thresholds and secondary metrics to prioritize testing efforts.

• Convert performance insights into the subsequent round of briefs.

• Collaborate with designers and editors by providing briefs and reviewing the quality of ads.

• Facilitate the creative process from Account Manager priorities through production briefing and client delivery.

• Present creative updates to clients both asynchronously and in live sessions.

• Manage client approvals and feedback loops to ensure projects remain on schedule.

• Identify any missing assets and communicate requirements to clients through shot lists or asset requests.

• Utilize AI tools such as Claude for research, scripting, and creative iterations.

• Ensure the quality of AI output aligns with client context and manage client data in accordance with NDAs.

• Report to the Creative Strategist Team Lead.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in writing direct response ad creative for DTC brands engaged in paid social acquisition campaigns.

• Proven ability to analyze ad creative performance data, including hook rate, thumbstop, CTR, ROAS, and CPA.

• Extensive working knowledge of Meta Ads (Facebook and Instagram).

• Strong grasp of direct response copywriting principles, encompassing hooks, offers, CTAs, urgency, social proof, and storytelling frameworks.

• Experience in writing UGC-style scripts and briefs, including talent direction and detailed shot breakdowns.

• Familiarity with TikTok ad creative and current trends.

• Knowledge of Figma, Canva, and Adobe Creative Suite.

• Experience working on the agency side with multiple DTC clients concurrently.

• Practical experience using AI tools like Claude or ChatGPT in creative workflows.

• Hands-on involvement in media buying or close collaboration with media buyers.

• Working knowledge of creative analytics tools such as Motion.

• Proficiency in project management and communication tools such as Asana and Slack.

• Ability to ensure creative output meets design best practices.

• Availability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

🏝️ Benefits

• Fully remote position.

• Flexible standard business hours across ET, CT, MT, or PT time zones.

• Equal opportunity employer.

• Reasonable accommodations available for individuals with disabilities.