Creative Strategist – Performance Creatives

This is a fully remote position, open to applicants in Germany.

📋 Description

• Continuously evaluate the performance of creative outputs and pinpoint products, strategies, and formats that need enhancement.

• Create innovative concepts for paid social campaigns, encompassing hooks, angles, sales logic, proofs, offers, and calls to action (CTAs).

• Assess existing successful campaigns to craft targeted iterations, adaptations, and new testing methodologies.

• Develop concise briefs for designers, video editors, and creators, outlining the strategic direction for execution.

• Oversee the creative process from the initial concept stage through production, ensuring strategic approval.

• Collaborate with the media buying team to evaluate performance outcomes and derive actionable creative insights.

• Maintain a dynamic mix of fresh approaches, winning iterations, and creatives that support ongoing revenue streams.

• Continuously cultivate creative insights and recurring success principles.

• Collaborate closely with Performance Marketing, Design, Video Editing, and content creators.

• Assume ownership of creative projects from conception through to subsequent iterations.

⛳️ Requirements

• A completed degree in fields such as Marketing, Media Management, Communication Studies, E-Commerce, Digital Marketing, Business Administration with a focus on Marketing, or a related area.

• Relevant professional experience in Creative Strategy, Performance Marketing, Paid Social, Content Marketing, or a similar digital marketing environment.

• Knowledge of the structure of performance creatives, including hooks, angles, sales logic, proofs, offers, and various creative mechanics.

• Capability to analyze performance data and extract actionable creative ideas, tests, and iterations from it.

• Strong grasp of target audiences, advertising messages, and effective sales communication techniques.

• Skill in crafting clear, actionable briefs for designers, video editors, and creators.

• A structured and dependable working style, with the ability to manage multiple creative projects and production processes concurrently.

• Both analytical and creative thinking capabilities.

• Ability to work autonomously, take ownership of outcomes, and proactively advance initiatives.

• A pragmatic outlook, receptiveness to direct feedback, and a commitment to the long-term development of the Creative function.

• Work samples demonstrating performance creatives, user-generated content concepts, or creative briefs are encouraged, if available.

🏝️ Benefits

• Visible impact: Your creative concepts will be directly implemented in our paid social campaigns, influencing performance and growth immediately.

• Clear ownership: You will manage a designated area with real accountability for outcomes and significant creative autonomy.

• Autonomy instead of micromanagement: You will receive defined objectives and the necessary framework—how you achieve them is your choice.

• Direct, honest feedback: Feedback is straightforward, objective, and centered on improvement, free from office politics.

• Structured working environment: Benefit from clear processes, established workflows, and an organized creative pipeline.

• Professional development: Opportunities to enhance your expertise, tackle new topics, and progressively expand your responsibilities.

• Flexible working: Work 100% remotely or from our office in Andernach—what matters is the result, not the location.

• Work equipment: Receive premium Apple equipment to facilitate productive work.

• €50 tax-free non-cash benefit, which can be used for shopping, sports, Wellpass / Urban Sports Club, or employee savings contributions.

• 30 days of vacation.

• Company pension plan.