Senior Copywriter, Performance Creative

This is a fully remote position, open to applicants in New York.

📋 Description

• Craft conceptual yet performance-oriented copy for paid social media, display ads, email campaigns, online video, and landing pages.

• Meet clients’ branding needs effectively.

• Develop creative activations that align with audience strategies across various channels.

• Collaborate with teams to formulate concepts that improve response strategies and accomplish client objectives.

• Utilize audience insights, strategic frameworks, and best practices for direct response.

• Generate relevant content tailored to distinct audiences.

• Remain updated on trends and technologies such as Dynamic Creative Optimization (DCO), Content Velocity, Dynamic Video, and Modular Content Systems.

• Present work both internally and to clients.

• Foster strong client relationships.

⛳️ Requirements

• At least 3 years of copywriting experience in creative advertising and performance-focused creative work.

• A Bachelor’s degree in advertising, marketing, or a related field is required; equivalent relevant experience may be accepted in place of a degree.

• Experience in writing for Direct Mail, Online Display, Email, Social Media, and Digital Experiences, including video content.

• Familiarity with web usability/accessibility, advertising technologies, and development methodologies.

• Experience in brand development.

• Must reside in the United States.

• Preference for candidates in the Eastern Time Zone.

• W2 status on payroll only.

🏝️ Benefits

• Temporary employees qualify for paid holidays in accordance with dentsu policy.

• Paid safe time and sick leave.