Senior Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create high-quality content across diverse formats, such as landing pages, email nurture sequences, blog/SEO articles, case studies, sales presentations, webinar scripts, comparison materials, customer stories, and evidence-based content.

• Assist the Director of Marketing in crafting messaging tailored for key audiences, offers, campaigns, partner channels, and initiatives for market expansion.

• Utilize principles of behavioral science and best practices in conversion writing to enhance the effectiveness of landing pages, campaigns, nurture sequences, and other marketing materials.

• Modify writing style and structure to align with the objectives, channels, and phases of the buyer's journey.

• Collaborate with channel partners to create cross-promotion opportunities and support delivery efforts.

• Engage in the development and lead the implementation of a comprehensive and diverse content calendar for two brands.

⛳️ Requirements

• Over 8 years of experience as a copywriter and content creator, ideally in SaaS, B2B, or related sectors.

• Outstanding writing and editing skills, demonstrated through a portfolio that showcases expertise in strategic messaging, conversion copy, and both long-form and short-form content.

• Experience in applying principles of behavioral science, buyer psychology, or conversion-focused writing to marketing content.

• Proven track record in adhering to current SEO/GEO best practices.

• Ability to produce engaging, relevant, and timely content within tight deadlines.

• Strong interviewing skills with the capability to draw out stories and insights from subjects.

• Excellent organizational and project management skills, utilizing tools such as Jira, Monday, etc.

• Keen attention to detail; kindly incorporate a mention of soccer in your cover letter.

• Proficient editing and review capabilities.

• Must be a resident of Canada.

• Preferred: Experience in serving transportation, logistics, or other blue-collar industries.

• Familiarity with eLearning products or services.

• Agency experience is a plus.

• Bilingualism (English/French) would be an asset.

🏝️ Benefits

• This position is remote and suitable for individuals with disabilities.

• CarriersEdge actively welcomes and encourages applications from individuals with disabilities.

• Accommodations are available upon request for candidates participating in all stages of the selection process.