Senior Conteúdo

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Plan and implement the editorial strategy for the blog, focusing on demand generation and organic channel growth.

• Manage the content agency, ensuring quality, strategic alignment, and adherence to deadlines.

• Define and guide topics based on business opportunities, keyword research, and company objectives.

• Monitor the performance of published content, proposing continuous optimizations to enhance results.

• Plan and optimize content considering best practices for SEO for AI (AEO/GEO), aiming to increase brand visibility in search engines based on LLMs.

• Develop strategies to convert organic traffic into qualified leads.

• Plan and track optimizations for CTAs, banners, forms, and conversion journeys on the blog.

• Monitor indicators such as MQLs, SQLs, conversion rates, and other metrics related to demand generation.

• Identify opportunities for improvement in user experience and conversion journey efficiency.

• Plan and prioritize the production of rich materials aligned with the demand generation strategy.

• Manage the production of materials alongside involved areas and suppliers.

• Create and optimize Landing Pages for campaigns and rich materials.

• Define strategies for distribution and promotion of produced materials.

• Track results and propose continuous improvements to maximize performance.

• Develop strategies to expand the reach and impact of produced content.

• Transform research, studies, and other assets into various formats and distribution channels.

• Collaborate closely with areas such as Branding, Media, SEO, Product, and other stakeholders to identify amplification opportunities and maximize content distribution.

⛳️ Requirements

• Bachelor's degree in Marketing, Communication, Advertising, Journalism, or related fields.

• Minimum of 2 years of experience in content management.

• Experience in building and managing editorial calendars and content planning.

• Knowledge of on-page SEO, keyword research, and content optimization for search engines.

• Experience managing suppliers or content agencies.

• Familiarity with CRO (Conversion Rate Optimization) strategies applied to blogs.

• Experience creating and optimizing Landing Pages.

• Analytical skills to track performance indicators and provide data-driven recommendations.

• Familiarity with tools such as Google Analytics 4, Google Search Console, Semrush, Ubersuggest, or similar.

🏝️ Benefits

• Flash Card (the beloved pink one!) with flexible benefits: meals, food, mobility, health, education, culture, and well-being.

• Health insurance.

• Life insurance.

• Extended maternity and paternity leave + Childcare assistance.

• Day off on your birthday 🎂.

• Hybrid and flexible work model + Home office assistance + Office experiences.

• Exclusive discounts with partners on the Flash app.

• TotalPass.

• Pet agreement with Guapeco.