Senior Content Strategist, Search Innovation

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Oversee the comprehensive content strategy for Begin's content ecosystem.

• Perform audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.

• Develop editorial roadmaps that are in line with parental needs, business priorities, and emerging search opportunities.

• Create scalable content frameworks that foster expertise, trust, and authority.

• Design and implement a holistic content discovery strategy that encompasses SEO, AEO, and AI-driven search experiences.

• Determine how parents search for information across platforms like Google, ChatGPT, Perplexity, Gemini, and other new discovery channels.

• Establish content programs that enhance visibility in both traditional search results and AI-generated answers.

• Construct content structures that are optimized for both human audiences and AI retrieval systems.

• Innovate content formats that boost discoverability in answer engines and generative search experiences.

• Collaborate with subject matter experts to convert educational expertise into easily discoverable content assets.

• Test AI-assisted content workflows that enhance speed, quality, and scale.

• Evaluate search behavior, audience needs, and content performance to uncover growth opportunities.

• Transform consumer insights into content strategies addressing high-intent parenting queries and decision-making moments.

• Keep track of competitive landscapes and evolving discovery trends.

• Work closely with Product, Marketing, Design, Learning, and Engineering teams.

• Promote content-first thinking across the organization.

• Align content investments with goals for acquisition, engagement, and retention.

• Manage content performance reporting covering traffic, engagement, conversions, rankings, and AI discovery visibility.

• Set up measurement frameworks that link content impact to business results.

• Continually refine content portfolios based on audience behavior and performance data.

⛳️ Requirements

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing, demonstrating measurable business impact.

• Proven track record in developing scalable content strategies that enhance organic visibility, engagement, and acquisition.

• Solid expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.

• Familiarity with SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.

• Experience in optimizing content for AI-driven discovery, including Answer Engine Optimization (AEO) and emerging search experiences.

• Strong analytical skills with the capacity to convert performance data into actionable content strategies.

• Excellent communication skills and experience collaborating with Product, Marketing, Design, Engineering, and subject matter experts.

• Ability to balance strategic thinking with hands-on execution in a fast-paced, high-growth environment.

🏝️ Benefits

• Comprehensive health coverage including medical, dental, and vision.

• 401(k) to help you achieve your long-term financial aspirations.

• Company-sponsored life insurance and disability coverage.

• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.

• Flexible PTO and sick time that we actively encourage you to take advantage of.

• Extensive holiday schedule, featuring company-wide week-long breaks during both summer and winter.

• A supportive, collaborative team dedicated to developing products that have a meaningful impact on families.