Senior Content Strategist – Enterprise

This is a fully remote position, open to applicants in United States.

📋 Description

• We are seeking a Senior Content Strategist to enhance our expanding Enterprise division.

• This role is highly strategic and hands-on, concentrating on aiding Fullscript in successfully penetrating and scaling within large traditional healthcare organizations throughout the United States.

• You will be tasked with formulating content strategies that foster Enterprise growth, expedite adoption, establish trust with healthcare leaders and providers, and ultimately assist us in achieving product-market fit in a new market segment.

• This position operates at the crossroads of Content Strategy, Product Marketing, Enterprise Growth, and Healthcare Education.

• We are in search of an individual who enjoys building, thrives in uncertain situations, and is adept at both strategy development and content execution.

• What You Will Do

• Formulate the Enterprise Content Strategy

• Define and take ownership of a comprehensive content strategy that aligns with Enterprise business objectives.

• Identify content gaps throughout the entire Enterprise customer journey.

• Convert customer, market, and competitive insights into clear content priorities.

• Establish content roadmaps and prioritization frameworks.

• Lead Discovery & Research

• Conduct discovery sessions across Sales, Customer Success, Product, and Leadership teams.

• Engage directly with customers, prospects, and industry stakeholders.

• Develop a profound understanding of Enterprise healthcare buyers and provider audiences.

• Translate research findings into actionable content opportunities.

• Create High-Impact Content

• Develop and contribute to various content assets, including: case studies and customer stories, sales enablement materials, thought leadership content, clinical education content, video scripts, narrative briefs, and Enterprise marketing collateral.

• Collaborate with internal and external subject matter experts.

• Utilize AI tools, such as Claude, to expedite content creation and execution.

• Support Revenue & Go-to-Market Outcomes

• Work closely with Product Marketing, Sales, Customer Success, Brand, and Growth teams.

• Create content that bolsters demand generation, deal progression, adoption, and customer growth.

• Continuously assess content effectiveness and optimize based on performance.

• Build Scalable Content Systems

• Establish content standards, templates, and governance processes.

• Enhance content discoverability and accessibility.

• Develop repeatable systems that facilitate Enterprise growth.

⛳️ Requirements

• Strategic and hands-on role

• Comfortable navigating ambiguity

• Proven experience in content strategy and execution

🏝️ Benefits

• Accommodations available upon request

• Equal opportunity employer