Senior Content Marketing Manager

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Take charge of the unified content strategy for both brands, integrating organic search/AEO, blogging, and social media into one cohesive plan, ensuring a consistent brand voice for Sketchy (B2C) and DDx (B2B).

• Oversee the content calendar, prioritizing production based on audience needs, search opportunities, and organizational objectives.

• Conduct keyword and content-gap analysis for both target audiences and implement SEO, AEO, and GEO optimizations, including enhancing both brands' visibility in ChatGPT, Perplexity, and Google AI Overviews.

• Create and refine blog posts, long-form content, meta titles, descriptions, and FAQ materials tailored for organic search and AI answer engines.

• Publish content directly in Webflow and operate within established CMS and content workflows.

• Lead the organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific tactics to engage and grow both the student audience (Sketchy) and educator audience (DDx).

• Craft social media copy and captions or guide and manage content creators to produce it, ensuring the brand voice is consistent across all channels.

• Monitor performance across owned channels utilizing GA4, SEMrush, Google Search Console, and social analytics tools, and adapt the strategy based on data insights.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• 7+ years of experience in content marketing, editorial, or social media roles, with substantial experience in both written content and social platforms.

• Strong portfolio showcasing blog/long-form, social media content (across various platforms), and SEO-optimized materials, with a proven track record of audience growth and organic reach.

• Hands-on experience in SEO/AEO.

• Proven ability to manage a content calendar from start to finish while juggling multiple content types and channels concurrently.

• Proficient in social media across LinkedIn, Instagram, TikTok, Reddit, and Meta, including strategy development and copy production.

• Data-savvy: adept at extracting insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making informed decisions based on that data.

• Familiarity with a CMS, with Webflow experience strongly preferred.

🏝️ Benefits

• Remote First - Work from anywhere and make a difference.

• Flexible Time Off - We prioritize work-life balance without accruals.

• 100% Individual Health Coverage - We take care of you!

• Equity - From day one, you’ll be part of our future growth.

• 401(k) - We contribute to your financial future with up to 5% matching.

• Team Events - Connect with the team through virtual events, monthly outings, company retreats, and more.

• Annual Work Anniversary Stipend.

• Monthly Wifi & Phone Reimbursement.

• Short Term & Long Term Disability.