Senior Content Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Collaborate with executives, customers, and subject matter experts to gather insights, formulate original viewpoints, and craft distinct market narratives.

• Create, edit, and release high-quality content across various formats, including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement materials, and innovative content formats.

• Develop and oversee thought leadership initiatives for executives and subject matter experts, encompassing content planning, interviewing, ghostwriting, publishing, and performance monitoring.

• Manage SEO and AEO strategies to enhance visibility across traditional search engines and AI-driven answer platforms.

• Constantly explore new formats, channels, and audience development strategies, utilizing data to identify where Kalepa should focus its investment.

• Employ AI tools judiciously to expedite production and research while upholding a high standard for editorial excellence, accuracy, and original thought.

• Monitor, analyze, and report on content performance, leveraging insights to refine strategies, prioritize initiatives, and make informed investment choices.

⛳️ Requirements

• Possess 6+ years of experience in content marketing, content strategy, editorial, or thought leadership positions.

• Have a background in developing content systems rather than just producing standalone content assets.

• Exhibit outstanding writing and editing abilities, with a demonstrated talent for simplifying complex technical or industry-specific subjects.

• Experience in generating content that aligns with business goals such as SEO growth, audience expansion, executive visibility, demand generation, or pipeline influence.

• Strong ghostwriting skills with the ability to modify tone and voice for various stakeholders.

• Possess excellent editorial judgment and maintain a high standard for clarity, structure, accuracy, and quality.

• Be naturally inquisitive, eager to discover new opportunities, experiment with ideas, and learn from outcomes.

• Highly organized, capable of managing multiple projects, stakeholders, and deadlines concurrently.

• Experience in crafting data-driven narratives, research-oriented content, or industry analysis.

🏝️ Benefits

• Competitive salary (commensurate with experience).

• Comprehensive equity options package.

• 401(k) plan with employer contributions (regardless of employee contributions).

• Exceptional benefits: 100% covered medical, vision, and dental insurance, among others.

• 20 days of paid time off per year.

• Global team retreats (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon).

• Healthy living/gym stipend.

• Mobile phone bill reimbursement.

• Continuing education credits.