Senior Communication & Campaign Manager, B2B Marketing

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Plan, coordinate, and optimize international B2B campaigns.

• Support local markets in campaign planning, activation, and execution.

• Ensure the right message reaches the right audience throughout the customer journey.

• Provide guidance on channel selection and campaign strategies.

• Collaborate with agencies on content production and campaign materials.

• Create engaging landing pages and marketing automation flows.

• Work on lead generation and campaign optimization.

• Analyze campaign results using Adobe Analytics, Google Analytics, or similar tools.

• Identify improvement opportunities and translate data into actionable recommendations.

• Coordinate global programs and ensure effective collaboration among multiple stakeholders.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing and campaign management.

• Proven experience in driving integrated marketing campaigns from strategy to results.

• Strong knowledge of digital marketing, marketing automation, and lead generation.

• Familiarity with CRM and marketing automation platforms, such as Pardot/Salesforce or similar.

• Experience with analytics tools like Adobe Analytics or Google Analytics.

• Knowledge of audience segmentation, personalization, and campaign optimization.

• Practical experience with AI support in marketing, such as for content, segmentation, or analysis.

• Experience in Account-Based Marketing (ABM) is a plus.

• Excellent communication skills in English, both verbal and written.

🏝️ Benefits

• 100% remote work from any location in Sweden or elsewhere in Europe.