Senior Brand Content Marketer – Temporary

This is a fully remote position, open to applicants in Canada.

📋 Description

• Produce unique, non-commodity content that AI cannot replicate, utilizing insights from customer interviews and subject matter experts: including blogs, ghostwritten thought leadership pieces, original research, video scripts, and more.

• Enhance current webpages and copy to drive conversions and engagement.

• Evaluate success based on search visibility and conversion rates, rather than superficial metrics.

• Integrate SEO strategies, conversion copywriting, and growth marketing instincts.

• Leverage AI to generate the majority of initial drafts, then apply taste, editorial discretion, and audience insight to make the content unique to our brand.

• Cultivate a thorough understanding of our corporate learning audience and the broader industry landscape.

• Conduct research within the learning sector to support go-to-market messaging.

• Keep abreast of the latest advancements in AI related to content creation.

• Maintain grammatical precision, message clarity, and a consistent style and tone across all content.

• Track industry trends, current events, and best practices to provide recommendations for timely content creation.

• Operate in agile sprints, with data and results guiding priorities instead of adhering to a fixed content calendar.

• Perform ad-hoc content tasks as needed.

⛳️ Requirements

• A degree in Journalism, English, Communications, Marketing, or a related field is essential.

• A minimum of 8 years of experience in a corporate content role.

• Active integration of AI tools in your daily work processes.

• Strong editorial judgment; a natural storyteller capable of adapting key messages across various formats and channels.

• Comprehensive understanding and experience in content writing for diverse platforms (digital, social, print, etc.).

• Proficiency in managing multiple tasks and priorities while adhering to deadlines.

• Familiarity with marketing tools such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc.

• Experience writing within a corporate B2B context.

• A strong interest in contemporary trends and best practices in content creation.

🏝️ Benefits

• Fully remote-first work culture with flexible work arrangements.

• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, and extensive medical and dental coverage based on your location.

• New Hire Equipment Allowance and monthly Flex Allowance to facilitate your success.

• Unlimited opportunities for career advancement and internal mobility.

• Employee-driven diversity, equity, and inclusion programs.