Senior Analytics Manager

📋 Description

• Act as the key analytical resource for assessing what strategies are effective and which are not across the organization.

• Evaluate product performance through metrics such as LTV, refunds, and churn to determine which offerings deliver value.

• Develop and track retention curves segmented by cohort, acquisition channel, and product combination.

• Identify points of customer attrition throughout the lifecycle and present actionable insights.

• Assess the quality of acquisition channels based on subsequent retention and churn patterns.

• Discover unexplored growth potential within the current customer base.

• Manage and update dashboards, performing ad hoc analyses for the leadership team.

• Proactively present insights and trends without needing to be prompted.

• Collaborate with the CRO manager on analysis of experimentation.

• Foster alignment among teams on defining and measuring key metrics, ensuring a unified source of truth for all.

• Work alongside the marketing team on acquisition analytics.

• Assist leadership with strategic inquiries and decision-making processes.

⛳️ Requirements

• Over 5 years of experience in analytics within a DTC, subscription, or e-commerce setting; experience in telemedicine or health/wellness is highly advantageous.

• Proficient in SQL — including window functions, CTEs, rolling metrics, and cohort queries.

• Comprehensive knowledge of subscription metrics: LTV, CAC, payback period, cohort retention, reorder curves, winback economics — with an understanding of the distinctions between customer retention and revenue retention.

• Experience in creating dashboards in Looker, Mode, Hex, Metabase, or similar platforms, with a clear understanding of what constitutes a functional versus a decorative dashboard.

• Strong analytical skills — capable of formulating the right questions before engaging with the data.

🏝️ Benefits

• Flexible working hours.

• Freedom to work from any location of your choice.

• Enjoy a fun and casual work atmosphere.

• Participate in employee engagement activities and virtual events.

• Join a diverse, global team! 🌍