Senior Affiliate Manager

📋 Description

• Take charge of and refine the global affiliate strategy within the casino and sportsbook sectors.

• Establish and monitor essential KPIs such as FTDs, NGR, LTV, ROI, and payback.

• Create a scalable and sustainable affiliate ecosystem aimed at long-term growth.

• Coordinate affiliate initiatives in partnership with Risk, Compliance, CRM, BI, and other internal teams.

• Recruit, onboard, and cultivate a diverse range of partners.

• Negotiate commercial agreements including RevShare, CPA, Hybrid, fixed fees, and customized deals.

• Manage and maintain relationships with high-value, top-tier affiliate partners.

• Identify and eliminate low-quality or fraudulent traffic sources.

• Drive revenue growth through strong relationships with partners and commercial optimization.

• Oversee performance reporting and insights in collaboration with BI teams.

• Monitor and enhance conversion rates, player quality, LTV, fraud prevention, and bonus abuse.

• Test and implement new acquisition models, funnels, and partner types.

• Ensure adherence to brand guidelines, responsible gaming policies, and jurisdictional regulations.

• Assist in fraud detection and prevention in collaboration with internal teams.

• Review affiliate agreements as the initial point of approval before escalation.

• Mentor and support Affiliate Managers through coaching and training.

• Improve internal processes, including onboarding, deal approvals, and optimization strategies.

• Coordinate promotional materials and exclusive offers with partners.

• Oversee affiliate settlements ensuring payment accuracy.

• Collaborate with CRM, Product, BI, Legal, Media Buying, and Social Media teams.

• Support alignment across acquisition channels and marketing campaigns.

• Represent the company at industry events and conferences.

⛳️ Requirements

• Strong analytical mindset with experience in BI tools, Excel, and performance tracking.

• Proven track record in affiliate strategy, revenue optimization, and negotiation.

• Excellent relationship management skills with high-value partners.

• Ability to work efficiently with cross-functional teams and senior stakeholders.

• High attention to detail, particularly in reporting, compliance, and payment processes.

• Exceptional written and spoken English skills.

• Experience in iGaming, sports betting, or crypto gaming is highly desirable.

• Willingness to travel for industry events as necessary.

• Strong commercial acumen with a proactive, data-driven mindset.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.