Search Engine Advertising (SEA) Expert, Digital Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Management of SEA strategy and campaign initiatives

• Design, planning, execution, and ongoing optimization of SEA and AI-driven campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid)

• Oversight of various campaign formats including search, display, and video advertisements

• Conducting comprehensive keyword research and competitor analysis to uncover pertinent search intents

• Development and refinement of ad copy and landing pages aimed at enhancing conversion rates

• Analysis of performance and reporting

• Monitoring and evaluating campaign performance through key performance indicators (KPIs)

• Executing A/B tests to fine-tune ads, targeting strategies, and landing pages

• Compiling regular performance reports that include actionable recommendations

• Close collaboration with the Director of Growth & Brand Global Marketing to strategically advance initiatives

• Utilization of AI-supported tools and automation (AI aids)

• Implementation of AI-driven tools to enhance efficiency and performance, such as keyword clustering and search intent analysis

• Creation and optimization of ad variants

• Forecasting performance, budget, and CPC projections

• Automated evaluations and trend analysis

• Technical evaluation and controlled execution of AI recommendations based on data-driven insights

• Advancement of search marketing via AEO & GEO

• Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

• Assessing and enhancing campaign and content visibility in AI-driven search and answer systems

• Analyzing emerging search formats, AI touchpoints, and their influence on performance and lead quality

• Collaboration with agencies and partners

⛳️ Requirements

• Completed degree with a specialization in Marketing, Communications, Media, or Digital Business

• Strong practical experience in SEA, paid search, or performance marketing

• Proficient use of Google Ads, ChatGPT Paid, and preferably Microsoft Advertising

• Experience in keyword research, campaign setup, ad copy creation, and optimization of conversion-oriented landing pages

• Good understanding of web analytics, KPI management, and A/B testing

• Knowledge of tracking, tagging, and performance measurement

• Interest in AI-enhanced marketing tools and their effective application

• Basic knowledge of, or a strong willingness to learn, AEO and GEO

• Proficient in both German and English, spoken and written

• Initial experience collaborating with agencies

• Experience in B2B marketing within a technology or software context is advantageous

🏝️ Benefits

• Flexible working arrangements: trust-based working hours, remote work options, and up to 20 days allocated for workation

• 30 days of vacation plus additional days for volunteer work and a day off for your birthday

• Christmas bonus, employer pension contributions, childcare allowance, bike leasing, Deutschlandticket (public transport pass), tax-free benefits via Edenred, and private accident insurance

• Access to digital learning platforms and both internal and external training opportunities

• Access to a wide range of sports and wellness offerings

• Stress prevention initiatives, health days, vaccinations, and spaces for quiet and activity

• Modern campus workspace featuring a coffee bar, canteen, and complimentary beverages

• Opportunities for summer and winter parties, afterworks, sports clubs, company band, and participation in events such as B2Run