SEA Expert, Digital Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development and management of SEA strategy and campaigns

• Conceptualizing, planning, executing, and continuously optimizing SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid)

• Overseeing various campaign formats including search, display, and video advertisements

• Conducting comprehensive keyword research and competitive analysis to pinpoint relevant search intents

• Crafting and enhancing ad copy and landing pages to boost conversion rates

• Analyzing performance and generating reports

• Monitoring and evaluating campaign performance against key KPIs

• Implementing A/B tests to refine ads, targeting, and landing pages

• Compiling regular performance reports with actionable insights

• Collaborating closely with the Director of Growth & Brand Global Marketing for strategic measure development

• Utilizing AI-supported tools and automation

• Employing AI-based tools to enhance efficiency and performance

• Assessing and improving campaign and content visibility in AI-driven search and answer systems

• Working in partnership with agencies and collaborators

• Coordinating closely with external SEA agencies, AI search agencies, and platform consultants

⛳️ Requirements

• A completed degree focusing on marketing, communications, media, or digital business

• Relevant practical experience in SEA, paid search, or performance marketing

• Proficient use of Google Ads, ChatGPT Paid, and preferably Microsoft Advertising

• Experience in keyword research, campaign setup, ad copywriting, and optimizing landing pages for conversions

• Strong understanding of web analytics, KPI management, and A/B testing

• Knowledge of tracking, tagging, and performance measurement

• Interest in AI-driven marketing tools and their effective application

• Basic knowledge or a keen willingness to learn AEO and GEO

• Proficiency in German and English at a C2 level is required

• Initial experience collaborating with agencies

• B2B marketing experience within a technology or software context is advantageous

🏝️ Benefits

• Flexible work options: Trust-based working hours, remote work, and up to 20 days available for workation

• Vacation & leisure: 30 vacation days along with additional days off for volunteer work and on your birthday

• Financial perks: Christmas bonus, company pension scheme contributions, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance

• Training opportunities: Access to digital learning platforms and both internal and external training sessions

• Health & well-being: Stress prevention initiatives, health days, vaccinations, and quiet relaxation spaces

• Work environment: A modern campus workspace featuring a coffee bar, cafeteria, and complimentary drinks

• Events & team spirit: Summer and winter parties, afterworks, sports groups, an in-house band, and participation in events like B2Run