Sales Executive, Education

This is a fully remote position, open to applicants in Texas.

📋 Description

• Achieve and surpass retail sales goals, consistently aiming to enhance brand ranking and market share.

• Track weekly sales performance, evaluate trends, and pinpoint opportunities by location, district, and market; modify strategies to optimize outcomes.

• Implement brand and retailer promotional schedules at both market and store levels, aligning with launches, key events, and productivity objectives.

• Create and refine team visit schedules, emphasizing priority stores and growth prospects; collaborate in-store alongside retailer teams to enhance customer experience and boost sales.

• Cultivate strong, trust-based relationships with retail leadership, selling associates, and brand partners to elevate brand advocacy and visibility.

• Conduct Brand Business Reviews with store and retailer leaders to synchronize goals and develop cooperative strategies for achieving them.

• Ensure impeccable brand presentation, visual merchandising standards, and upkeep of fixtures/shops; proactively identify and address inventory issues.

• Lead exceptional educational and sales training initiatives at the store level to enhance knowledge, confidence, and enthusiasm for all e.l.f. Beauty brands.

• Onboard and train new Brand Specialists on product knowledge, sales techniques, tools/systems (e.g., Bullhorn), and field standards.

• Facilitate prompt store training sessions for new products, launches, and seasonal priorities; ensure consistent selling standards across all supported locations.

• Provide continuous, in-the-moment coaching on the sales floor to field and store teams and customers, enhancing service and conversion rates.

• Deliver clear and compelling brand narratives that link education to results and reinforce consistent execution.

• Execute the in-store marketing and events calendar, including launches, promotions, and retail activations, ensuring operational excellence.

• Plan and oversee high-impact, sales-driven events that boost brand awareness, engagement, and retail performance; offer support for events as necessary.

• Uphold brand standards and merchandising during events in collaboration with retail teams; dynamically adjust staffing and strategies based on performance metrics.

• Submit concise event recaps within 48 hours, capturing results, successes, and areas for improvement to inform ongoing development.

• Demonstrate a field-first mindset working Tuesday to Saturday and spending 4 days per week in-store with 1 day in the office.

• Lead, mentor, and develop a field team (Account Coordinators and Brand Specialists) across a multi-city territory; establish clear expectations and KPIs, provide continual feedback, and hold teams accountable for outcomes.

• Continuously seek top talent, accelerating their integration through structured plans (e.g., 30/60/90), while fostering a positive, high-performance culture that retains and nurtures talent.

• Review weekly sales results with the team, identify gaps, and coach effective strategies to meet objectives.

• Build and sustain strong partnerships with retailer leadership; regularly communicate on performance, initiatives, and opportunities to exceed targets at each point of sale.

• Maintain rigorous organization of training materials, gratis, TOAs, and GWPs to support execution and motivation.

• Manage territory operations within company expense budgets, adhering to established guidelines and procedures.

• Provide regular reports and insights on performance, market dynamics, competitive activities, and opportunities.

• Travel 50%+ (including overnight stays) across the Southwest market; participate in brand conferences and key events throughout the year.

• Perform additional duties as necessary based on skill set, market trends, and business needs to support revenue growth and operational excellence.

• Meet with the RSM at least weekly to align schedules, priorities, and weekly/monthly goals; share concise status updates and risks.

• Communicate with all team members weekly to review goals versus performance, clarify expectations, and address coaching needs.

• Proactively inform the RSM, Account Directors, and retailer partners about out-of-stock situations as they arise; monitor resolution and follow-up actions.

• Provide a weekly summary of competitive activities, market insights, and opportunities to the RSM and relevant stakeholders.

• Inform store teams well in advance about seasonal activities (e.g., direct mail, catalogs, launches, promotions) to ensure preparedness, proper setup, and effective execution.

⛳️ Requirements

• Over 5 years of combined education and sales experience in retail cosmetics/beauty, with a solid understanding of sales influence, product education, events, and store operations.

• Proven history of achieving or surpassing sales targets and driving sell-through through strong retailer partnerships.

• Experience in executing in-store events, training sessions, and retail marketing initiatives while maintaining consistent brand standards.

• Strong familiarity with Ulta policies, procedures, and culture (or the ability to quickly learn and apply them).

• Exceptional communication, presentation, and relationship-building abilities; skilled in cross-functional collaboration.

• Highly organized with effective planning, prioritization, and time-management skills; capable of managing multiple markets and shifting priorities.

🏝️ Benefits

• Medical, dental, and vision insurance

• Retirement savings plan

• Gender-neutral parental leave

• Unlimited paid time off

• Annual company-based performance bonus

• Equity

• Flexible time off

• Year-round half-day Fridays