Sales Activation Associate

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create outreach content for Sales Development Representatives (SDRs) targeting each new logo, with audience-specific outbound initiatives carried out by the Group Marketing team.

• Formulate persuasive sales development messaging strategies that cater to essential Group buyer personas, audience sub-segments, specialties, and current vendor landscapes.

• Identify the most effective messaging and content strategies to enhance prospect engagement, boost positive reply rates, and facilitate meeting bookings.

• Execute A/B testing on messaging, cadence structure, timing, and personalization tactics.

• Leverage AI-driven tools and workflows to enhance the efficiency, personalization, scalability, and testing capabilities of SDR outreach.

• Track and assess the performance of Marketing-directed SDR outreach initiatives.

• Serve as a vital link between the Group Marketing and SDR leadership teams.

⛳️ Requirements

• A minimum of 2 years of experience in Marketing, Sales Enablement, SDR Operations, Campaign Strategy, or other B2B growth-oriented roles.

• A bachelor's degree in marketing or a closely related field.

• Exceptional writing and messaging development capabilities, with the aptitude to customize communications for various buyer personas and audiences.

• An analytical approach with a background in conducting A/B testing and assessing campaign performance metrics.

• Proven experience collaborating across different functions with sales and marketing teams at various leadership levels.

• Knowledge of outbound sales processes, SDR workflows, prospecting techniques, and sales engagement best practices.

• Strong communication, teamwork, and interpersonal skills.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options

• Professional development opportunities