RTCDP Engineer

This is a fully remote position, open to applicants in California.

📋 Description

• Set up RTCDP components, including identity namespaces, datasets, schemas, and mapping workflows.

• Execute batch and streaming ingestion pipelines utilizing Adobe sources, connectors, and APIs.

• Establish segment definitions, facilitate audience sharing, and conduct activation readiness assessments.

• Verify the complete data flow from ingestion to profile, segmentation, and activation.

• Create and apply identity stitching strategies for CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.

• Set up and validate identity graphs to guarantee precise stitching and completeness of profiles.

• Resolve identity challenges, including profile fragmentation, namespace conflicts, and diminishing match rates.

• Align CRM, behavioral, transactional, and event data with the relevant XDM classes and field groups.

• Enforce data governance, consent management, and data minimization protocols for activation.

• Ensure data quality, normalization, deduplication, and schema consistency throughout datasets.

• Develop and sustain RTCDP segments, encompassing rule-based, event-based, account-based, and streaming audiences.

• Set up and evaluate activation destinations, such as paid media platforms, email, and marketing automation tools, as well as cloud and file-based export destinations.

• Confirm the accuracy of activation, latency, and performance of downstream audiences.

• Collaborate with AEP engineers to synchronize schemas, datasets, and identity requirements.

• Work alongside AJO teams to guarantee that journeys and decision-making logic receive precise audience inputs.

• Assist CJA teams by aligning profile and event datasets for reporting and analysis.

• Team up with clients and Adobe architects to ensure system interoperability.

• Oversee ingestion success, data lineage, adherence to schemas, and compliance with governance standards.

• Conduct quality assurance across profiles, identities, segments, and activation endpoints.

• Identify and address risks associated with data completeness, identity match rates, or discrepancies in activation.

• Generate technical documentation, including mappings, runbooks, and implementation artifacts.

⛳️ Requirements

• Proficient in Adobe Real-Time CDP (core implementation and configuration).

• Knowledgeable in Adobe Experience Platform (schemas, datasets, identities, sources).

• Familiar with Adobe Journey Optimizer (audience sharing and orchestration inputs).

• Experienced in Customer Journey Analytics (dataset readiness and alignment).

• Understanding of AEM Assets where metadata-driven segmentation is relevant.

• Expertise in identity stitching and profile unification strategies.

• Skilled in XDM schema design and mapping.

• Capable of linking event-to-profile data.

• Well-versed in data governance, privacy, and consent management.

• Experience with batch and streaming ingestion pipelines.

• Integration and solution experience with CRM platforms, ad platforms, Marketo, ESPs, Workfront, and web/mobile analytics tools.

• Familiarity with AEP Query Service and Data Distiller for analysis and troubleshooting.

• Strong SQL skills and data troubleshooting capabilities.

• Experience with cloud platforms such as AWS, Azure, or GCP.

• Background in enterprise MarTech and CDP ecosystems.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance.

• Disability coverage.

• Paid time off.

• 401(k) plan.

• Additional perks!