Revenue Programs Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of our webinar program from beginning to end — encompassing scheduling, registration, promotion, follow-up, and reporting.

• Oversee speaker coordination, attendee management, and platform execution.

• Ensure a consistent monthly webinar schedule (at least one per month) and maintain that rhythm.

• Create and manage our event calendar; every event should launch with a clear brief, budget, and pipeline target.

• Handle all event logistics: venue selection, vendor management, swag, shipping, attendee communications, and post-event follow-up, with some travel potentially required.

• Lead the execution of trade shows, partner activations, and field marketing initiatives across our two brands.

• Manage co-webinars and co-marketing programs in collaboration with our Partner Marketing Manager when necessary.

• Analyze program performance and share insights with the team — focusing not only on the metrics but also on their implications.

• Oversee the campaign calendar — tracking every program, asset deadline, and launch date in a centralized location.

• Collaborate with design, content, paid, and lifecycle teams to ensure timely program launches with the appropriate assets.

• Develop and uphold repeatable workflows that enhance team efficiency over time — proficiency in Asana and HubSpot is essential, as we seek someone who builds systems rather than merely using them.

• Conduct regular feedback sessions with our SDR and AE teams — identifying which messaging resonates, which program leads convert, and what topics are emerging in discussions.

• Document insights gained and share them with the team to continuously improve each program.

• Coordinate the handoff of leads post-program.

⛳️ Requirements

• 3–5 years of experience in demand generation, field marketing, revenue generation programs, or a comparable role within a B2B SaaS company — you have taken ownership of programs and pipeline metrics, rather than merely supporting them.

• Proven experience in managing webinar programs: creating the calendar, overseeing logistics, and tracking outcomes.

• Ability to manage multiple programs simultaneously without missing critical details.

• Strong communicator who follows through consistently; if issues arise, you address them promptly and propose solutions.

• Comfortable working in a fast-paced environment where priorities may change, and you can adapt seamlessly.

• Experience with HubSpot, Asana, Demio, or similar platforms — you create new workflows rather than just adhere to existing ones.

• Actively utilizes AI tools to enhance efficiency and effectiveness; our team is focused on AI-enabled marketing, and we seek someone who is already engaged in this area.

🏝️ Benefits

• Health insurance.

• Opportunities for professional development.

• Flexible work arrangements.