Regional Communications & Marketing Manager – LATAM

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and implement the marketing and communications strategy for Generation in Colombia and other regions.

• Tailor global branding and marketing frameworks to fit local contexts while maintaining consistency and quality.

• Take ownership of the comprehensive strategy for learner recruitment and mobilization across various markets.

• Create and implement multi-channel acquisition strategies, which include digital marketing, partnerships, referrals, and community outreach.

• Supervise the planning and execution of marketing campaigns aimed at enhancing learner recruitment and program visibility.

• Enhance Generation’s brand presence and reputation throughout Latin America.

• Direct marketing and communications initiatives to facilitate new country launches.

• Work closely with country teams and Global Marketing to ensure alignment of goals and execution.

• Manage and mentor direct report(s).

⛳️ Requirements

• 6–10+ years of experience in marketing, communications, or growth-oriented roles.

• Proven experience in managing marketing campaigns from start to finish, including sourcing and managing agencies.

• Preferred experience working across various markets in Latin America.

• Background in education, social impact, or high-growth environments is an advantage.

• Strong strategic thinking coupled with practical execution skills.

• In-depth knowledge of digital marketing, performance marketing, and content strategy.

• Exceptional project management and stakeholder engagement abilities.

• Capability to convert data into actionable insights.

• Outstanding communication and storytelling skills.

• Proficiency in both English and Spanish (required).

🏝️ Benefits

• No specific benefits mentioned.