Public Relations Executive

This is a fully remote position, open to applicants in Italy.

📋 Description

• Engage with journalists to secure media coverage in the fashion, lifestyle, and business sectors.

• Ensure foundational elements are in place: press releases, relationships with journalists, brand storytelling, and content management.

• Assist in the Brand Ambassador program through outreach, briefing, and maintaining ambassador relationships.

• Foster partnerships with sports RX, community sports teams, NGOs, and cultural institutions to enhance the visibility of SmartBuyGlasses beyond traditional advertising.

• Collaborate with influencers, designers, and cultural figures to support house-brand collections alongside the merchandising team.

• Develop a varied earned media presence across tier-1 publications, niche authority sites, and cultural outlets.

• Ensure our brand is recognized across various platforms: podcasts, Reddit, LinkedIn, newspapers, television, and editorial content.

• Collaborate closely with our Social and Influencer lead to transform influencer reach into brand recognition.

• Help manage the editorial calendar, including briefs, review processes, and timely publication.

• Monitor coverage and provide clear, concise reports on what is effective.

• Conduct systematic experiments with formats and hooks, quickly discontinuing what does not yield results.

⛳️ Requirements

• Over 3 years of practical experience in PR, Brand, or Partnerships within a consumer-focused, fashion, lifestyle, or e-commerce brand, with direct responsibility for commercial outcomes.

• Strong alignment with our company's five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth-oriented mindset. You are proactive, make calls, follow up, and deliver at 85% capacity without waiting for approval or perfect briefs.

• Proven experience in securing media coverage in fashion, lifestyle, or business publications.

• Some background in collaborations, brand partnerships, or influencer and ambassador initiatives.

• Commercially minded, focusing on branded demand and tangible outcomes rather than just impressions or EMV.

• Exceptional written and verbal communication skills in English.

• Comfortable working alongside merchandising, influencer, creative, and SEO teams.

• A self-starter with a proactive approach. Organized, dependable, and timely in delivering results.

• Strong attention to detail and a proactive mindset.

• A genuine enthusiasm for continuous learning and improvement.

🏝️ Benefits

• Competitive base salary plus monthly performance bonuses and opportunities for rapid career advancement.

• Direct exposure to founders and C-level executives.

• A diverse global team with strong company values and culture.

• Flexibility to work from anywhere: remote or hybrid options available.

• Real opportunities for career progression; we aim to mentor ambitious individuals and accelerate their growth.

• Monthly bonuses linked to performance and commercial achievements.

• Flexible vacation policies and autonomy over your schedule.

• A culture of quick decision-making and execution, prioritizing days over quarters.