Product Marketing Specialist

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Develop and take ownership of the integrated AI messaging framework that spans Marketing, VoC, and Service product lines.

• Define the positioning of Sprinklr's AI capabilities as platform-wide differentiators rather than mere product features.

• Craft a unified "AI-first platform" narrative that appeals to both technical buyers (AI Architects, CTOs, Platform teams) and business buyers (CMOs, CX leaders, VoC leaders).

• Ensure a consistent AI messaging strategy across all Sprinklr touchpoints, including the website, sales presentations, thought leadership content, analyst briefings, and customer communications.

• Continuously refine AI positioning in response to market changes, monitoring advancements in agentic AI, LLMs, conversational AI, and enterprise AI adoption.

• Collaborate closely with Product Marketing leads for Sprinklr Service, Marketing, and VoC to guarantee the integration of AI messaging into each suite's positioning and go-to-market strategy.

• Identify areas where AI can generate cross-suite value, such as AI Agents that function across Service and Marketing, and unified data models that enhance VoC and Service insights.

• Develop cross-product use cases that showcase the advantages of Sprinklr's unified AI platform compared to isolated solutions.

• Serve as the linking component between suite-level PMMs, ensuring consistency in the AI narrative while honoring the unique positioning of each suite.

• Contribute to programmatic sales initiatives that leverage AI as a key differentiator or entry point across various suites.

• Assist in the go-to-market strategy for AI-specific launches in partnership with suite PMMs.

• Create AI-specific launch narratives, positioning frameworks, and competitive differentiation strategies for new product introductions.

• Develop AI-driven sales plays that empower field teams to emphasize AI as a platform differentiator.

• Collaborate with Outbound Product Marketing teams to ensure effective communication and adoption of AI messaging in regional markets.

• Establish Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through impactful content such as POVs, whitepapers, blogs, and webinar briefs.

• Monitor and evaluate the competitive AI landscape—assessing how industry leaders and competitors position their AI capabilities, identifying Sprinklr's differentiators, and adjusting Sprinklr's positioning proactively in response to macro AI trends.

• Support analyst relations for AI-specific briefings and research with organizations such as Gartner, Forrester, and IDC.

• Create content tailored for C-level and technical audiences that showcases Sprinklr's leadership in AI innovation.

• Develop AI-centric collateral including battle cards, competitive positioning documents, demo scripts, use case documentation, and ROI frameworks.

• Produce L1-L3 AI enablement content—executive-level narratives for C-suite discussions and technical deep dives for AI Architects and platform evaluators.

• Own the AI-specific website messaging strategy, ensuring that platform AI capabilities are prominently and attractively represented.

• Build demo libraries that illustrate the functionality of AI Agents and Copilots in various Marketing, VoC, and Service scenarios.

⛳️ Requirements

• 5 – 8 years of experience in Product Marketing, Technical Marketing, or a closely related field, with a strong emphasis on AI, ML, or AI-native SaaS platforms.

• Background in AI—possessing a deep understanding of contemporary AI architectures and the ability to translate them into narratives for the market.

• Experience in B2B SaaS—previously marketed enterprise SaaS products, preferably in CX, marketing technology, or AI-enabled platforms.

• Strong collaboration skills—comfortable working alongside multiple Product Marketing Managers/leads and aligning on common narratives without formal authority.

• Exceptional storytelling abilities—capable of making intricate AI concepts accessible and engaging for both technical and business audiences.

• Analytical and data-driven—utilizes market research, competitive intelligence, and win/loss data to guide positioning decisions.

• Proficient in agentic frameworks, with the ability to leverage them to automate workflows and enhance team efficiency.

🏝️ Benefits

• Voluntary healthcare coverage available in applicable countries.

• Paid time off to relax and spend quality time with family and friends.

• 401k plan featuring 100% vested company contributions.

• Flexible paid time off policy.

• Holiday pay.

• Generous caregiver and parental leave policies.

• Life and disability insurance.

• Comprehensive health benefits, including medical, dental, vision, and prescription drug coverage.