Product Marketing Manager, Security

This is a fully remote position, open to applicants in Texas.

📋 Description

• Responsible for the product roadmap, strategy, and execution of market launches for our security portfolio.

• Spearhead the formulation and implementation of go-to-market strategies before and after product feature launches and updates, focusing on retention, acquisition, upselling, and cross-selling opportunities that enhance engagement and adoption.

• Collaborate with our Audience and Vertical Marketing Manager to craft persona-driven value propositions and messaging frameworks that will be utilized both internally and externally for our security response portfolio, ensuring alignment with GTT’s key performance indicators.

• Work in close partnership with Product Leaders to pinpoint needs and refine product offerings in light of competitive analysis and customer feedback.

• Collaborate with our Storyteller to develop new and manage existing marketing and sales enablement resources (including sales documentation, product videos, website content, blog articles, data sheets, and whitepapers).

• Perform product marketing data analysis by collecting and interpreting data, presenting findings in a clear and actionable format.

• Define go-to-market success metrics and assess the outcomes of your strategies and initiatives, continuously iterating to enhance results.

• Develop a comprehensive understanding of our clients’ needs, product offerings, and competitive landscape to ensure product strategies are in line with market demand.

⛳️ Requirements

• Over 3 years of experience in product marketing, product management, or digital marketing, ideally within the defense security sector.

• Demonstrated success in executing impactful product marketing strategies that yield significant results.

• Experience in launching SaaS solutions to the market.

• Proficient in translating technical functionalities into key messaging that clearly communicates benefits to end-users.

• Skilled in creating, organizing, and maintaining documentation and enablement materials.

• Proven experience in launching products or product features with alignment across departments, customizing communications for various audiences, both internal and external.

• Strong ability to prioritize and manage multiple responsibilities effectively in a dynamic, professional setting.

• Metrics-oriented and analytical; capable of prioritizing, driving, and achieving results through both personal and team efforts under time constraints.

• Excellent communication and presentation abilities.

🏝️ Benefits

• Competitive salary

• Flexible work arrangements

• Professional development opportunities