Product Marketing Manager – PLG

This is a fully remote position, open to applicants in New York.

📋 Description

• You will take charge of product-led growth for our contractor audience at Canals, playing a vital role in our expansion into this emerging customer segment.

• In this position, your primary focus will be on the in-product experience—crafting onboarding flows, activation moments, and self-service experiences that convert contractor users into engaged and retained customers.

• You will collaborate closely with stakeholders across the organization, including Sales, Customer Success, and Product, to drive contractor adoption and growth.

• Design and enhance in-product onboarding flows and self-service activation experiences tailored for our contractor audience.

• Create in-product messaging, nudges, and prompts that guide contractors from their initial interaction to becoming activated users.

• Analyze the contractor funnel and conduct experiments to boost conversion and retention rates.

• Work in partnership with Product and Engineering teams to realize in-product growth moments.

• Formulate messaging and positioning for contractor-facing products and features based on both primary and secondary research.

• Train and empower go-to-market teams regarding contractor products and features.

• Produce supporting marketing materials, such as one-pagers and website pages.

• Gather and organize competitive intelligence to bolster Sales and Marketing efforts.

• Monitor and assess adoption and effectiveness metrics.

• Influence the product roadmap by incorporating contractor market feedback.

⛳️ Requirements

• 3–5 years of experience in product marketing.

• Practical experience in PLG or in-product growth—you’ve designed onboarding flows and activation experiences rather than just observed them.

• Strong data fluency; you can extract your own metrics, run experiments, and know how to interpret your findings.

• Exceptional written and verbal communication abilities.

• A strong cross-functional collaborator who effectively engages with and can communicate with teams in Product, Sales, Customer Success, and Engineering.

• Self-motivated and proactive—someone who accomplishes tasks independently.

• Comfortable managing multiple projects and adapting to shifting timelines.

• Experience in construction, trades, or distribution is a plus but not mandatory.

• Background in a startup or fast-paced environment is advantageous but not required.

🏝️ Benefits

• We are developing software that addresses real challenges for an industry that keeps the world functioning.

• We have identified a strong product-market fit and continue to experience rapid growth, creating opportunities for individuals who seek to make a significant impact on the company's trajectory.

• We believe that exceptional people build great companies. Therefore, we heavily invest in hiring, development, and creating an environment where talented individuals can excel in their careers.

• You will collaborate with ambitious and thoughtful teammates who are passionate about their work, challenge each other directly, and enjoy the journey together.

• We prioritize ownership, transparency, and continuous improvement. Good ideas can arise from anywhere, and individuals are trusted to take initiative.

• We operate in a remote-first, flexible environment, with a distributed team across North and South America, bringing together talented individuals from diverse backgrounds and experiences.