Product Marketing Manager – B2B

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Responsible for the value proposition, positioning, and messaging by persona and segment in Positioning & Go-to-Market (GTM).

• Develop Ripio B2B’s yearly Product Marketing plan, coordinating launches, campaigns, and content initiatives.

• Equip the Sales team with materials that expedite enterprise deals.

• Create thought leadership content on stablecoins, crypto infrastructure, regulation, and payment methods in Latin America.

• Oversee the B2B marketing stack, budget, and vendor relationships.

⛳️ Requirements

• Minimum of 5 years of pertinent experience in Product Marketing, Product Management, or related Go-to-Market (GTM) and technical roles, preferably within fintech, payments, crypto/blockchain, infrastructure, or B2B SaaS.

• Demonstrated success in marketing technical products to B2B/Enterprise audiences, including technically-oriented buyers such as developers, solution architects, and product managers.

• Strong capability to influence and collaborate across various functions.

• Practical experience in executing demand generation strategies and comprehensive B2B marketing.

• Experience in building a marketing stack from the ground up.

• Proactive attitude with exceptional execution skills.

• Genuine passion for crypto, stablecoins, payments, or fintech infrastructure.

• Professional proficiency in English.

• Spanish language skills are a significant advantage.

• An AI-first mindset along with experience in utilizing artificial intelligence tools.

🏝️ Benefits

• Work 100% remotely from anywhere in the country — and for three months, from any location around the globe!

• Health insurance coverage.

• Life insurance policy.

• Dental insurance.

• Monthly allowance for meals and groceries.

• Home office allowance.

• Language courses for effective global communication.

• Internal training sessions with crypto specialists and other key business areas.

• Budget allocated for external training opportunities.

• Bonus based on performance and business results.

• One week off during the year-end holidays.

• One day off to celebrate your birthday.