Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Cultivate a thorough and ongoing understanding of customers, partners, and the wider market through engagement, research, and data analysis.

• Recognize unmet and emerging customer demands and convert these into commercial prospects — enhanced positioning, new packaging, clearer messaging, or alternative market routes.

• Serve as the voice of the customer in commercial and marketing discussions, ensuring insights shape our communication, packaging, and sales strategies for our products.

• Routinely share customer and market intelligence throughout the organization, assisting teams in staying attuned to customer values and market trends.

• Establish and uphold clear positioning, messaging, and value propositions across the entire product portfolio.

• Transform product features and innovations into persuasive, outcome-focused customer narratives.

• Guarantee consistency and clarity of product narratives across all customer-facing channels and internal resources.

• Oversee messaging, collateral, and go-to-market initiatives for product launches, updates, and key campaigns.

• Define, brief, and manage essential product marketing assets — including product pages, launch briefs, sales enablement materials, and product summaries.

• Collaborate with product, sales, and marketing teams to ensure that launches are both commercially and operationally prepared.

• Influence product pricing, packaging, and commercial strategies in collaboration with product and commercial leadership.

• Assess suitable fulfillment models for new offerings, incorporating sales-assisted methods and automated or marketing-led fulfillment.

• Discover opportunities to enhance adoption, branch into adjacent use cases, and increase revenue across the portfolio — including assessing where our core competencies can facilitate product or market expansion.

• Grasp key customer journeys through awareness, evaluation, onboarding, and adoption phases.

• Identify friction points and prospects for enhancing conversion, engagement, and retention.

• Create content and programs that enable customers to realize value rapidly and comprehensively.

• Establish and maintain structured feedback mechanisms — such as webinars, customer communities, and advisory groups — that yield ongoing commercial and market insights.

• Shape the representation of products across websites, campaigns, content, and events.

• Keep track of market trends, competitors, and customer sentiment to guide positioning and go-to-market strategies.

⛳️ Requirements

• Proven experience in a product marketing, go-to-market, or commercial strategy role, preferably within software, SaaS, or digital products.

• Excellent written communication skills with the ability to transform product details into clear, engaging customer language.

• Proven capability to comprehend customer needs and translate them into enhanced positioning, messaging, and commercial results.

• Experience in shaping or supporting decisions regarding product pricing, packaging, or commercial launches.

• Strong coordination and stakeholder management abilities across product, sales, and marketing teams.

• Proficient in managing multiple products, target audiences, and priorities.

• Analytical mindset with the capacity to integrate qualitative and quantitative insights.

• Comfortable utilizing AI tools in daily tasks and able to present AI-driven features effectively to customers.

🏝️ Benefits

• Contribute to creating meaningful impact in schools, enhancing outcomes for students across the nation.