Product Marketing Lead / Product Marketing Director

This is a fully remote position, open to applicants in New York.

📋 Description

• Craft clear and distinct messaging for zerohash's complete product range, encompassing Trade, Transact, and Tokenize business lines (along with their respective sub-products).

• Simplify complex technical features into understandable narratives linked to partner value, market trends, and business results.

• Continuously refine and enhance our product positioning as the premier infrastructure platform supporting stablecoins, cryptocurrency, and tokenization.

• Collaborate closely with Product Leadership to comprehend upcoming releases, thematic roadmaps, dependencies, and their impact on customers.

• Develop and autonomously manage go-to-market (GTM) strategies for new features, including positioning, competitive analysis, and necessary content for sales, success, and marketing teams.

• Prepare product updates for both internal teams and external stakeholders (media, partners, prospects).

• Create partner-oriented messaging for significant announcements to promote product knowledge, adoption, and loyalty.

• Design launch materials such as value propositions, FAQs, one-pagers, solution briefs, and sales enablement resources.

• Assist in collaborative marketing efforts with key enterprise partners.

⛳️ Requirements

• 7-10+ years of experience in product marketing within a B2B fintech, payments, or crypto infrastructure company (essential for success in this position).

• Proven track record of supporting agile product teams and developing GTM strategies for technical products.

• Experience in payments, digital assets, stablecoins, or brokerage technology is a considerable advantage.

🏝️ Benefits

• Healthcare Insurance: zerohash pays approximately 100% of employee premiums and a portion for spouses/children (U.S. only).

• Vision & Dental Insurance (U.S. only).

• Opportunity to earn equity.

• Maternity & Paternity leave (after 6 months).

• WeWork All Access Membership.

• Work From Home Yearly Stipend.

• Learning & Development Yearly Stipend (after 6 months).