Product Marketing Consultant

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate clear and persuasive value propositions derived from product positioning.

• Transform intricate clinical research capabilities into messaging focused on customer needs.

• Ensure uniform product messaging across marketing and sales platforms.

• Collaborate with Product Management to lead the marketing planning, coordination, and execution of launches that align with the product roadmap.

• Create marketing and sales materials to support go-to-market strategies for new features and solutions.

• Develop tools and assets to facilitate the sales process (such as pitch decks, battlecards, and one-pagers).

• Educate sales teams on product messaging and positioning.

• Carry out competitive analysis to maintain an updated perspective on how Zelta’s CDMS platform functionality stacks up against competing solutions.

• Collect customer insights regarding product usage to enhance positioning and messaging.

• Compile repositories of product usage data, testimonials, and customer feedback, including key statistics and quotes for use in marketing and sales materials.

• Manage all analyst activities and upcoming industry reports.

• Collaborate with the Marketing Lead to formulate a program for customer and partner marketing, detailing options for co-marketing and project plans.

• Take charge of coordination and assist in content development (e.g., case studies) for customer and partner marketing initiatives.

• Develop an editorial calendar for press releases and newsroom updates related to product launches and customer usage, in partnership with the Marketing Lead and communications team.

• Provide support for ad hoc reporting to maintain visibility into campaign and overall marketing performance.

⛳️ Requirements

• A minimum of 4 years of experience in product marketing or a related field (preferably in B2B SaaS or health tech).

• Proven experience collaborating with Product and Sales teams.

• Proficient in simplifying complex technical concepts into clear and engaging narratives in various formats (e.g., case studies, product one-pagers, landing pages, etc.).

• Experience in supporting product launches and managing a product roadmap schedule.

• Capable of standardizing processes and overseeing execution across multiple workstreams.

• A Bachelor’s degree is mandatory; a graduate degree (MBA or similar) is preferred.

🏝️ Benefits

• A remote-first culture that supports working from home.

• Flexible vacation policies to allow for rest, rejuvenation, and time with loved ones.

• Paid leave benefits.

• Comprehensive health, dental, and vision insurance.

• A 401k retirement savings plan.

• Infertility benefits.

• Tuition reimbursement, life insurance, EAP – and more!