Principal Product Manager – Discovery & Onboarding

📋 Description

• Our Product Management team spearheads product initiatives from conception to execution, making significant impacts and launching products/features across our global presence.

• This position oversees the entire journey end-to-end — encompassing four interconnected areas: Landing & Conversion, Onboarding, Sign-up Rewards, and Login & Authentication.

• You will construct and manage the behavioral analytics framework that enables us to comprehend user engagement on our pages, identify what motivates them to sign up, and determine where we can enhance the overall experience.

• You will implement a rigorous A/B testing program aimed at converting high-intent visitors into registered users.

• You will be responsible for the entire sign-up funnel, from email submission to KYC initiation.

• Every interaction within this sequence presents an opportunity to minimize friction, foster trust, and prepare the user for activation.

• You will design and oversee the reward mechanisms associated with the sign-up event: welcome bonuses, sign-up campaign offers, and any incentives that activate upon account creation.

• You will manage the experience for returning users: creating a quick, secure, and contemporary authentication process that keeps active users engaged while ensuring their protection without being intrusive.

⛳️ Requirements

• 6–8+ years of experience in Product Management.

• Demonstrated experience in a high-growth technology company — preferably in a crypto exchange, fintech, neo-bank, or multi-asset brokerage — where you have taken ownership of the challenges outlined in this role: conversion funnel optimization, sign-up instrumentation, authentication modernization, or onboarding reward design.

• Proven track record of managing a sign-up, onboarding, or authentication funnel from start to finish — with quantifiable conversion improvements serving as evidence of your impact.

• Extensive hands-on experience with product analytics platforms — such as Mixpanel, Amplitude, Segment, GA4, or similar tools.

• Capable of writing SQL to independently build funnel queries and conduct cohort analyses.

• Practical experience with session-recording and heatmap tools — knows how to create an event taxonomy from the ground up, rather than just utilizing an existing one.

• Experienced in designing and executing statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects.

• Proficient with experimentation platforms — such as Optimizely, VWO, LaunchDarkly, Statsig, or their equivalents.

• Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to the analytics warehouse — able to review instrumentation specifications with Engineering and identify gaps.

• Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams.

• Knowledgeable about how regional compliance requirements (SCA, GDPR, ePrivacy) influence tracking consent flows and authentication architecture.

• Capable of identifying a conversion-degrading UX issue from a session recording and formulating a testable hypothesis within hours.

• Keen understanding of information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile platforms.

• Demonstrated proficiency in utilizing agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or similar) within human-in-the-loop practices to significantly accelerate the discovery-to-delivery lifecycle — required, not optional.

🏝️ Benefits

• Competitive salary.

• Comprehensive medical insurance package with extended coverage for dependents.

• Generous annual leave entitlement, including birthday and work anniversary leave.

• Flexible work arrangements, including flexi-work hours and hybrid or remote setups.

• Career development opportunities through our internal mobility program, providing employees with a diverse range of options.

• Work perks: a crypto.com visa card provided upon joining.