Principal Product Manager, AI Native – Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel engagement growth throughout the member experience by identifying and implementing the most impactful methods to enhance and expand member involvement — during pivotal moments for families and in their closest relationships.

• Enhance engagement in various forms. Collaborate with Growth and related teams to enable members to engage meaningfully with the important relationships in their lives. Aim for a measurable increase in the number of new circles with multiple engaged members, the proportion of members active in 2 or more circles, and the level of activity within each circle. These interconnected outcomes illustrate how acquisition translates into sustainable engagement and how the relationship graph reinforces itself.

• Function as a key collaborator across the team. Engagement accelerates when larger initiatives are developed in partnership with cross-functional leaders — across experience, platform, and growth areas. You provide structure and momentum, but the journey is navigated collaboratively — not dictated to them. Contextual prompts, modular components, and the engagement experiences that animate relationships throughout the product are aspects you'll co-manage with adjacent leaders.

⛳️ Requirements

• Over 8 years of experience in consumer product development, delivering cross-functional, member-facing initiatives with clear engagement and growth results. A strong consumer instinct complemented by the technical aptitude to engage effectively with engineering leads.

• Versatility and depth. This role encompasses engagement strategy, member experience, growth collaboration, and measurement. You navigate effortlessly between systems thinking, UX intricacies, and quantitative experimentation — with significant expertise in at least one area: activation, growth, or consumer engagement platforms.

• Strategic ownership paired with execution capability. Proficient in setting direction over multiple quarters while managing several parallel workstreams, translating vague directives into actionable milestones, and declining scope that does not contribute to the loop. Preference for delivering results over extensive architectural planning.

• Adaptability across experiment scales. Comfortably shifts from rapid, focused experiments to larger, multi-quarter initiatives as strategy requires — treating both as essential skills.

• Growth-oriented instincts. Experience in activation, virality, or onboarding. You naturally think in terms of funnels and cohorts, and you have successfully implemented at least one initiative that significantly impacted a key acquisition or activation metric.

• AI-savvy operator and creator. Life360 functions as an AI-driven organization. You autonomously handle research synthesis, specification drafting, experiment analysis, and reporting. Additionally, you directly contribute to product development — prototyping with AI to validate concepts, refine experience details, and expedite the transition from idea to testing. While not an engineering role, it is a building position that focuses on strategy, member insights, cross-functional coordination, and the critical decisions that AI should not make.

🏝️ Benefits

• Competitive salary and benefits package

• Comprehensive medical, dental, vision, life, and disability insurance plans (fully covered for employees)

• 401(k) plan with a company matching program

• Mental Wellness Program & Employee Assistance Program (EAP) to support mental well-being

• Flexible PTO, 13 company-wide holidays throughout the year, and paid Holiday Shutdown

• Opportunities for Learning & Development

• Provision of equipment, tools, and reimbursement support to foster a productive remote work environment

• Complimentary Life360 Platinum Membership for your chosen circle

• Free Tile Products