Principal Growth Manager – SEO, AEO

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the comprehensive organic discovery strategy to guarantee our domains rank for brand, category, and competitor keywords across standard SERPs and large language model platforms.

• Create actionable plans that continuously enhance our brand/domain authority and relevance to ensure substantial organic visibility and growth rate compared to competitors.

• Perform ongoing analysis of top-ranking content and LLM-generated citations within our category and across algorithms to spot trends, opportunities, and sentiment data.

• Optimize site structures, schema, and API feeds to maximize clarity for search and LLM web crawlers.

• Collaborate effectively with our technical team to ensure a consistently high user experience as assessed by Core Web Vitals and EEAT.

• Transform strategic concepts into written, actionable plans and collaborate with in-house teams to ensure quality delivery at a fast pace.

• Analyze successful formulas for each platform and contribute strategies to secure top placements on high-intent social platforms such as YouTube, TikTok, and Reddit.

• Design and execute rigorous experiments to evaluate optimization strategies (e.g., content formatting, entity relationship linking, structured data) and swiftly adapt based on performance metrics.

• Establish success benchmarks and progressive milestones to achieve them. Collaborate with Business Intelligence teams to define tools, track progress, diagnose challenges, and identify opportunities through funnel data. Consistently meet monthly lead and organic revenue targets.

⛳️ Requirements

• Over 10 years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven emphasis on AEO/AI optimization in recent years.

• Demonstrated success in consistently driving double-digit lead growth and enhancing digital brand authority through organic channels.

• Strong technical knowledge of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.

• Exceptional cross-functional executor capable of managing engineering and content pipelines to achieve rapid results.

• Analytical mindset with experience utilizing internal BI tools alongside third-party SEO and emerging AI attribution software.

• Strong business insight with the capability to translate intricate search technicalities into clear business impacts for executive audiences.

• Excellent executive presentation skills.

🏝️ Benefits

• 401 (k) with employer match

• Medical, dental, and vision coverage with HSA and FSA options

• Competitive vacation and sick leave, along with dedicated volunteer days

• Access to wellness support through Employee Assistance Program and programs focused on physical and mental health

• Discounts for pet care for your furry family members

• Financial assistance during times of hardship through our Achieve Care Fund

• A safe environment for connection and a commitment to diversity and inclusion through our six employee resource groups