Principal Analyst, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate across functions with channel leaders, product teams, and engineering executives to establish the growth strategy and analytics roadmap for digital channels and products at Upstart.

• Drive the advancement of measurement techniques beyond traditional click-based attribution by integrating methods such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to achieve a comprehensive understanding of performance.

• Utilize analytics effectively to gain insights into user behavior, funnel performance, and the effects of growth investments, while proactively recommending improvements to enhance efficiency and scalability.

• Design and execute quantitative analyses and experiments to validate hypotheses, prioritizing the most impactful opportunities across various channels and products.

• Partner with Analytics Engineering and Engineering teams to enhance growth data capabilities, facilitating new measurement methodologies and accelerating insights as the business grows.

⛳️ Requirements

• Robust analytical and quantitative skill set with a minimum of 10+ years of professional experience, ideally in marketing, growth, or product analytics.

• Extensive knowledge in applying analytics and data science strategies to influence growth and marketing initiatives, including attribution models, customer lifetime value, ROI frameworks, A/B testing, and more.

• Proven experience in designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement.

• Proficient in data analysis tools such as SQL, Python/R, Looker/Mode/Tableau, etc.

• A degree in Analytics, Data Science, Economics, Engineering, Mathematics, or another quantitative discipline.

• Excellent communication and analytical storytelling abilities, with a knack for extracting actionable insights from data analysis and a balanced approach to tackling complex and unstructured challenges.

• Background in technology, marketplace, or fintech sectors, with an understanding of consumer financing.

• Capability to create executive-ready narratives around intricate business or performance issues, using visualizations and dashboards to effectively influence C-level decision-making.

• Experience in mentoring and coaching junior team members on technical topics.

🏝️ Benefits

• Competitive salary package, including base pay, bonus potential, and quarterly vesting annual equity grants.

• Comprehensive 401(k) plan with Upstart matching contributions of $2 for every $1 up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees.

• Affordable health coverage options, including medical, dental, and vision plans, with Upstart covering 90% to 100% of costs depending on the selected plans.

• Contributions to Health Savings Accounts from Upstart for qualifying plans.

• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, along with options for supplemental coverage.

• Paid time off, including sick leave, safe time, and company holidays.

• Paid family and parental leave to assist with caregiving and significant life events.

• Family-focused benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving needs.

• Employee Assistance Program (EAP) providing mental health support and life-centered resources.

• Financial wellness resources, including access to financial planning tools and a financial concierge service.

• Annual wellness allowance to support your physical, emotional well-being, and personal development based on your priorities.

• Annual productivity allowance for investing in essential tools and resources to optimize your work, regardless of your work location.

• Opportunities for connection and community through team events, company-wide updates, and employee resource groups (ERGs).

• Onsite perks like catered lunches and well-stocked micro-kitchens available in our four offices located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).