PR & Communications Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Develop, enhance, and deliver strategic communication plans that are in line with business goals.

• Implement comprehensive PR strategies for B2B clients across both earned and owned channels, including media outreach, press releases, bylines, analyst briefings, and award submissions.

• Establish and nurture robust media relationships within trade, business, and technology press relevant to our clients' Ideal Customer Profiles (ICPs).

• Create engaging narratives and pitches that secure significant coverage in key publications that appeal to B2B buyers.

• Assist with executive positioning initiatives, which encompass media training, thought leadership content, podcast placements, speaking engagements, and bylined articles.

• Support influencer and practitioner briefing initiatives, including analyst relations and partnerships with creators aligned to ICPs.

• Contribute to organic social media strategy and content as part of integrated communication efforts, when appropriate.

• Leverage media and social monitoring tools to observe trends, pinpoint emerging issues, and identify opportunities.

• Monitor, evaluate, and report on program performance in relation to established KPIs, linking PR activities to tangible business outcomes such as share of voice and pipeline influence.

• Work collaboratively across different service lines within Directive to ensure communication strategies align with the broader client objectives.

• Participate in new business proposals and client presentations as a subject matter expert.

⛳️ Requirements

• 4–7 years of experience in public relations and communications.

• Excellent written and verbal communication skills, complemented by a touch of creativity.

• Previous agency experience is mandatory; experience in B2B or B2B technology is highly preferred.

• Proven history of securing significant media coverage.

• Strong media connections and the ability to establish new ones swiftly.

• Practical experience with executive thought leadership initiatives: bylines, podcasts, speaking engagements, and contributed content.

• Capacity to distill complex B2B narratives into clear, compelling pitches and stories.

• Up-to-date with industry news and trends across media and social platforms.

• Comfortable utilizing AI tools to enhance research, targeting, and workflows.

• Willingness to travel for client visits as necessary.

• Commitment to continually enhancing PR skills through proactive self-education.

• A bachelor's degree in public relations or communications is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family that suits your lifestyle.

• Includes a fully employer-paid plan for you and a 50% employer contribution for your dependents (available in the US, CAD, and MX).

• Access to certified therapists via Spring Health and a membership to Headspace.

• Physical therapy services through Omada, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Unlimited paid time off (minimum of 2 weeks), Paid Company Holidays, a day off for your birthday, an End of Year Recharge (closed from December 24 to January 1), and Paid Parental Leave.

• A traditional and Roth 401(k) plan with a 3% company match.

• An annual bonus based on tenure, which increases in total amount over time.

• Participation in an annual company-wide retreat.