PR & Communications Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Develop, enhance, and present strategic communication plans that are in line with business goals.

• Implement integrated public relations strategies for B2B clients across various earned and owned channels, including media outreach, press releases, bylines, analyst briefings, and award submissions.

• Establish and maintain robust media relationships with trade, business, and technology press relevant to our clients' Ideal Customer Profiles (ICPs).

• Create engaging narratives and pitches that secure significant coverage in key publications that influence B2B buyers.

• Assist with executive positioning initiatives, including media training, thought leadership content, podcast placements, speaking engagements, and bylined articles.

• Support influencer and practitioner briefing initiatives, including analyst relations and partnerships with creators aligned with ICPs.

• Contribute to organic social media strategies and content as part of integrated communication programs, where appropriate.

• Employ media and social monitoring tools to track trends, identify emerging issues, and discover opportunities.

• Monitor, measure, and report on program performance against established KPIs, linking public relations activities to tangible business outcomes like share of voice and pipeline influence.

• Collaborate across departments with other Directive service lines to ensure that communication programs align with broader client strategies.

• Provide insights for new business proposals and client presentations as a subject matter expert.

⛳️ Requirements

• 4–7 years of experience in public relations and communications.

• Exceptional written and verbal communication skills, combined with a creative touch.

• Previous agency experience is required; experience in B2B or B2B technology is strongly preferred.

• Proven history of securing significant media coverage.

• Strong media connections with the ability to quickly establish new ones.

• Practical experience with executive thought leadership programs, including bylines, podcasts, speaking engagements, and contributed content.

• Capability to translate intricate B2B narratives into clear, compelling pitches and stories.

• Up-to-date with industry news and trends across both media and social platforms.

• Comfortable utilizing AI tools to enhance research, targeting, and workflows.

• Willingness to travel to meet clients as necessary.

• Commitment to continuously advancing PR expertise through proactive independent learning.

• Bachelor's degree in public relations or communications is preferred.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family, tailored to your lifestyle.

• Includes a fully employer-paid plan for you and a 50% employer contribution for dependents (available in the US, CAD, and MX).

• Access to certified therapists through Spring Health and a membership to Headspace.

• Physical therapy services via Omada, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Unlimited Paid Time Off (minimum of 2 weeks), Paid Company Holidays, your birthday off, End of Year Recharge (closed from December 24 to January 1), and Paid Parental Leave.

• Traditional and Roth 401(k) options with a 3% company match.

• Annual bonus based on tenure, which increases in total amount over time.

• Company-wide annual retreat.