PR & Communications Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, enhance, and deliver strategic communication plans that align with business goals.

• Implement integrated public relations strategies for B2B clients across both earned and owned media channels, including media outreach, press releases, bylines, analyst briefings, and award nominations.

• Establish and nurture strong media connections across trade, business, and technology outlets relevant to our clients' ideal customer profiles (ICPs).

• Create engaging narratives and pitches that secure significant coverage in the publications that are influential to B2B purchasers.

• Assist in executive positioning initiatives which encompass media training, thought leadership content, podcast placements, speaking engagements, and contributed articles.

• Support influencer and practitioner briefing initiatives, including analyst relations and partnerships with creators aligned to ICPs.

• Contribute to organic social media strategy and content as part of integrated communication initiatives, when applicable.

• Leverage media and social monitoring tools to observe trends, identify emerging issues, and discover new opportunities.

• Monitor, evaluate, and report on program performance based on established KPIs, linking PR activities to tangible business results such as share of voice and pipeline impact.

• Collaborate across various service lines within Directive to ensure that communication programs align with broader client strategies.

• Play a key role in developing new business proposals and client presentations as a subject matter expert.

⛳️ Requirements

• 4–7 years of experience in public relations and communications.

• Exceptional written and verbal communication abilities with an emphasis on creativity.

• Prior agency experience is essential; experience in B2B or B2B technology is highly preferred.

• Proven history of securing significant media coverage.

• Strong media relationships coupled with the capability to quickly establish new ones.

• Practical experience with executive thought leadership initiatives: bylines, podcasts, speaking opportunities, and contributed content.

• Proficient in translating complex B2B narratives into concise, impactful pitches and stories.

• Informed about industry news and trends across both media and social platforms.

• Comfortable utilizing AI tools to enhance research, targeting, and workflows.

• Willingness to travel for client visits as required.

• Committed to enhancing PR expertise through proactive self-directed learning.

• Bachelor's degree in public relations or communications is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage that suits your family's needs.

• Includes a fully employer-paid plan for you and a 50% employer contribution for your dependents (available in the US, CAD, MX).

• Mental health support - Access to certified therapists via Spring Health and a membership to Headspace.

• Physical wellness - Physical therapy through Omada, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Time Off - Unlimited paid time off (with a minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• Financial benefits - Traditional and Roth 401(k) with a 3% company match.

• Bonus - Annual bonuses based on tenure, which increase in amount over time.

• Annual Company-wide Retreat.