PPC, Mobile UA Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate, oversee, and enhance PPC campaigns across various paid acquisition platforms.

• Develop and expand campaigns on Apple Search Ads, Google Ads, and Microsoft Ads.

• Track essential performance indicators including traffic, conversions, CAC/CPA, and ROAS.

• Create and evaluate hypotheses through A/B testing.

• Assess campaign outcomes and user interactions to pinpoint growth opportunities.

• Conduct ASO tasks such as updating and optimizing app store listings.

• Work collaboratively with internal teams and maintain communication with external partners.

⛳️ Requirements

• A minimum of 3 years of direct experience in managing and optimizing Google Ads campaigns.

• At least 1 year of experience with Apple Search Ads.

• Hands-on experience with Microsoft Ads / Bing Ads.

• Strong knowledge of mobile acquisition and app performance marketing.

• Familiarity with mobile analytics tools like AppsFlyer, Firebase, or similar platforms.

• Solid understanding of measurement, attribution, and conversion tracking.

• Experience managing monthly advertising budgets exceeding $100K.

• Strong analytical skills with the ability to make decisions based on data.

• Experience conducting A/B tests and interpreting their results.

• Proficient in English at a B2+ level for effective collaboration, meetings, and reporting.

🏝️ Benefits

• Flexible working environment - Our teams operate on a global scale.

• Competitive compensation and stock options - performance-based bonus system.

• Opportunities for professional development and learning - courses, conferences, and access to educational resources.

• Health and well-being support - comprehensive benefits including health coverage and wellness programs.

• Family-friendly culture - flexibility for parents, airSlate Junior Club, and family days.

• Commitment to giving back - support for charitable initiatives and matching employee donations.

• Open communication - fostering transparent dialogue at all levels.