PPC Manager

This is a fully remote position, open to applicants in Latvia.

📋 Description

• Lead the Paid Media team, encompassing both Paid Search and Paid Social.

• Foster accountability, quality, innovation, and strategic growth within the team while promoting collaboration, training, and ongoing improvement.

• Collaborate closely with CX Managers, SEO, Web, and Leadership to ensure alignment with client objectives, operational excellence, and business outcomes.

• Spearhead innovation initiatives within the Paid Media department, incorporating AI tools, automation, testing frameworks, and process enhancements.

• Continuously assess emerging PPC trends, platform modifications, and opportunities that can enhance client performance.

• Develop scalable systems, standard operating procedures (SOPs), reporting frameworks, and quality control processes.

• Design and execute advanced testing strategies for both Paid Search and Paid Social campaigns.

• Identify avenues for improving departmental performance, profitability, fulfillment quality, and client retention.

• Collaborate with leadership to define and implement the long-term vision for the Paid Media department.

• Provide direct support to PPC specialists through monthly one-on-one meetings, bi-weekly SWOT sessions, and weekly team gatherings.

• Mentor and support the professional development of PPC team members through coaching, training, and development plans.

• Ensure campaigns adhere to best practices and deliver measurable value to clients.

• Conduct timely quality assurance reviews and follow up on initial PPC strategies for new clients.

• Work in conjunction with SEO, Web, and Operations teams to align efforts on integrated client strategies.

⛳️ Requirements

• 4-5 years of experience in managing PPC campaigns.

• Strong grasp of PPC best practices across Search, Display, Video, Performance Max, and Paid Social.

• Advanced proficiency in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms.

• Demonstrated experience managing Google Ads and Meta Ads at scale.

• In-depth knowledge of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization.

• Strong understanding of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking.

• Experience in building and executing multi-channel paid media strategies.

• Analytical mindset with the capability to interpret campaign data and pinpoint growth opportunities.

• Knowledge of landing page optimization and Conversion Rate Optimization (CRO).

• Excellent leadership, coaching, and team development capabilities.

• Experience in managing client escalations and driving strategic resolutions.

• Strong verbal and written communication skills.

• Ability to collaborate effectively across SEO, Web, CX, and Operations teams.

• Highly organized, process-oriented, and committed to continuous improvement.

• Passion for staying informed about industry trends, AI adoption, automation, and emerging marketing technologies.

🏝️ Benefits

• Remote