Portfolio Value Marketing Manager

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Develop and spearhead a portfolio-level marketing strategy and brand management that consolidates LivaNova’s cardiopulmonary products into a distinct and compelling value proposition for hospital clientele.

• Establish and uphold integrated portfolio value propositions and core messaging that effectively convert individual product advantages into an engaging system-level narrative.

• Collaborate with product marketing teams to synchronize product-specific strategies with overarching portfolio stories, ensuring consistency while maintaining depth and differentiation.

• Design customer-facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) customized for clinical, economic, and executive hospital stakeholders.

• Lead the creation of economic and outcomes-based narratives, addressing total cost of ownership, utilization efficiency, workflow impact, and long-term value.

• Facilitate strategic account and IDN engagements by promoting cross-product discussions and long-term planning dialogues that transcend individual purchasing decisions.

• Work alongside sales, corporate accounts, service, and communication teams, as well as external partners, to ensure consistent reflection of portfolio value messaging across commercial strategies, field tools, and customer interactions.

• Identify avenues to enhance portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.

• Provide marketing management for all Cardiopulmonary service products personally.

• Foster and nurture strong relationships with key opinion leaders and emerging thought leaders to shape strategy and stay ahead of market developments.

• Monitor and analyze market trends, proactively refining strategies and sharing insights to steer organizational focus and market opportunities.

• Track the progress of key initiatives, evaluate impact, and propose options for improvement.

• Operate within LivaNova's Ethics and Integrity framework and adhere to all industry guidelines to ensure compliance in all activities.

• Take responsibility for additional tasks and initiatives as required.

⛳️ Requirements

• Proven ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.

• Comfortable acting as a connector across teams, ensuring consistency while honoring product-level detail.

• Experience in translating complex concepts—such as total cost of ownership, service life, and long-term value—into clear and persuasive narratives.

• Capable of collaborating effectively within teams that are dispersed across various locations.

• Willingness to travel regularly domestically (~25-30%) and internationally (1-2 times per year).

• Ability to comprehend scientific facts and convey them into a cohesive communication model for customers and sales personnel.

• Strong analytical and financial skills to organize complex information into clear frameworks and business cases.

• Excellent project management capabilities, with a proven track record of leading cross-functional teams and developing new programs.

• Proficient in communicating effectively with healthcare professionals.

• Strong interpersonal skills and professional demeanor.

• Ability to prioritize under pressure and manage multiple tasks concurrently.

• Capability to meet hospital credentialing requirements.

• Solid Microsoft Office skills, including PowerPoint and Excel.

🏝️ Benefits

• Health benefits – Medical, Dental, Vision

• Personal and Vacation Time

• Retirement & Savings Plan (401K)

• Employee Stock Purchase Plan

• Training & Education Assistance

• Bonus

• Referral Program

• Service Awards

• Employee Recognition Program

• Flexible Work Schedules