Performance Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• We are seeking a committed individual for the Google Acquisition function aimed at driving scalable customer growth for our personal and business banking products.

• This Senior Manager will oversee the complete Google performance channel — encompassing campaign architecture, technical infrastructure, economic modeling, and channel governance.

• This role emphasizes leadership over execution; we require someone who can think systematically, work from foundational principles, and possesses the expertise to make informed decisions on strategy, technology, and economics concurrently.

• Design and manage the comprehensive Google channel strategy for UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition.

• Develop and uphold campaign structures optimized for Moniepoint's dual-product funnel.

• Establish bidding strategies, budget allocation frameworks, and creative testing cycles that minimize reliance on any single signal or format.

• Take full ownership of campaign performance from initial brief through to launch, optimization, and reporting.

• Collaborate with engineering and data teams to ensure that event data sent to Google is accurate, complete, and timely.

⛳️ Requirements

• 6+ years of practical paid acquisition experience, with a significant portion spent on Google UAC / App Campaigns at substantial scale.

• In-depth, demonstrable technical expertise in Google's campaign infrastructure: including bidding algorithms, audience signals, creative specifications, and the mechanics of Smart Bidding.

• Proven capability to design and manage the entire measurement stack — Firebase, GA4, GTM, Conversion APIs — not just to configure it but to understand the importance of each component.

• Proficient in LTV/CAC modeling: you have constructed the models, maintained the assumptions, and utilized them for real budgeting and bidding decisions.

• Experience in a fintech or financial services environment, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products.

• Strongly Preferred

• Experience managing Google acquisition in Sub-Saharan Africa or similar emerging markets — particularly in Nigeria is a notable advantage.

• Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as methods for improving signal quality in cookieless or app-first settings.

• Experience collaborating with data science or analytics teams to create custom bidding signals and offline LTV imports into Google's systems.

• Previous work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with distinct funnel logic.

🏝️ Benefits

• Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.