Performance Marketing Manager, B2C

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the development and management of paid advertising campaigns (Google Ads, Meta, YouTube, etc.)

• Drive lead generation and fill funnels to engage qualified patients

• Create and test ad creatives, copy, and landing pages

• Optimize conversions through A/B testing, UTM tracking, Tag Manager, and GA4

• Analyze and report on key performance indicators such as CPL, ROAS, and funnel drop-offs

• Work collaboratively with CRM, product, and design teams to ensure smooth customer journeys

⛳️ Requirements

• Multiple years of experience in digital B2C marketing (e.g., e-health, D2C, e-commerce)

• Strong understanding of Google Ads, Meta Business Manager, and web analytics

• Proficient in conversion optimization and performance-driven scaling

• KPI-oriented with a methodical, data-centric approach to work

• Self-motivated, results-focused, and a strategic thinker

• Fluent in German, with a good command of English

🏝️ Benefits

• 100% remote work with clear accountability for outcomes

• Direct influence on growth and access to therapy

• Quick cycles: test, scale, and learn without lengthy approval processes

• Dedicated team offering genuine creative freedom

• Modern tools and an open culture that encourages new ideas