This is a fully remote position, open to applicants in District of Columbia, +3 more states.

📋 Description

• You will oversee all paid media initiatives on Meta for our program, including targeting, testing structure, pacing, and making optimization decisions.

• You will assess at the conceptual level to determine whether an angle is ineffective or if it is the hook that resonates.

• You will create concepts, craft hooks, and develop the funnel scripts.

• Once you dive into the creative process, you will transform our coaching calls and successful angles into organic content and YouTube scripts.

• You will conduct a weekly group coaching call with our students.

⛳️ Requirements

• You have experience running B2B paid media at a high level, managing national campaigns with six-figure monthly spends, and being hands-on within the accounts.

• You have a background in B2B lead generation, specifically for agencies, coaching/information products, or high-ticket services sold to businesses.

• You possess deep knowledge of Meta and can interpret account data independently without the need for translation.

• Direct-response copywriting is one of your key strengths.

• A portfolio or work samples are required, and we would love to see your past work.

• You are available to work from 9am to 6pm ET.

• You must be located in the US or Canada.