Performance Marketing Lead

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Take ownership of the paid media agency and strategy across platforms such as Meta, Google, Pinterest, and Bing.

• Oversee channel budgets, investment pacing, and allocation.

• Track and enhance key performance indicators.

• Collaborate with agency partners to create and implement acquisition strategies.

• Direct lifecycle marketing strategies utilizing Klaviyo in conjunction with agency efforts.

• Improve key customer journeys.

• Act as the main point of contact for our marketing agency partners.

• Create campaign briefs that align with business goals, seasonal priorities, and brand initiatives.

• Manage attribution reporting and performance analysis across various marketing channels.

• Oversee product feeds across advertising and marketplace channels.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related discipline.

• 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing.

• Proven experience working with or managing external agencies and marketing partners.

• Strong practical knowledge of Meta Ads, Google Ads, and digital attribution platforms.

• Experience with Klaviyo, focusing on lifecycle marketing, segmentation, and best practices for deliverability.

• A blend of analytical thinking and creative insight.

• Ability to convert data into strategic recommendations and informed business decisions.

• Experience managing programs for both customer acquisition and retention.

• Excellent organizational skills and the ability to thrive in a fast-paced, collaborative environment.

• Familiarity with Pinterest, Bing, Shopify, or Feedonomics is an advantage.

• Experience in direct-to-consumer (DTC), lifestyle, retail, or consumer brands is preferred.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.