Performance Marketer

This is a fully remote position, open to applicants in Alaska, +6 more states.

📋 Description

• Aids in data-driven marketing decisions by delivering audience insights, performance evaluations, research assistance, and scalable marketing strategies.

• Enhances campaign effectiveness, optimizes audience engagement, and bolsters strategic decision-making.

• Works collaboratively with stakeholders across Marketing and the wider organization to assess performance and support audience strategy.

• Tracks and evaluates marketing performance data, identifies trends, and offers actionable recommendations.

• Assists in audience segmentation, targeting initiatives, and analyzes audience trends and engagement behaviors.

• Plays a role in the development and ongoing enhancement of scalable marketing frameworks and processes.

• Engages in cross-functional projects that align with organizational objectives.

⛳️ Requirements

• Bachelor's Degree.

• Strong skills in writing, editing, Excel, and data analysis.

• Proficient in brand development and establishment.

• Customer-focused approach.

• Previous experience in higher education or educational technology.

• Competent in Microsoft Office and Google software.

• Experience utilizing AI-driven tools.

• Background in supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

🏝️ Benefits

• Competitive pay and bonus plan.

• Generous Health Benefits (Medical, Dental, Vision).

• Contributions to your 401k retirement account through Fidelity.

• Generous paid time off, sick time, discretionary days, and paid holidays.

• Employee Assistance Program.

• Education Assistance Program.

• 100% employer-paid life and AD&D insurance.

• And much more!